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Microcap & Penny Stocks : clyc--Projected 97 sales $600mil, 96 sales $5mil
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To: andy steele who wrote (88)4/23/1997 12:44:00 PM
From: george eberting   of 368
 
CHANNEL CHECKS AND REALITY CHECKS! Just called every grocery store in town. Everyone already has a phone card of one brand or another. Several sell through vending machines. Most significant: price per minute ranged from 17 cents ($20 card) to about 38 cents ($5.00 card). Average seemed to be in the low 30 cents. Compare that with CLYC price of 40 cents. Try to think like a phone card buyer for a minute. If you had a choice of a couple different phone cards at the grocer's counter, wouldn't you be likely to ask how much a minute each one was?
I don't think that the merchant is going to take the time to sell the possibility of winning a prize. He has too damned much to do to fool with it. (I've been in the grocery business and know I wouldn't have). Also, every time a grocer needs to place an order for groceries he is faced with an enormous range of choices. The ordering process can be huge because of the number of items in stock, the seasonality of demand, new products being introduced every week, new specials being offered each month, and on and on. Phone cards as a general product are just one of the thousands of items he has to worry about. And they are not that important relative to everything else going on
in the store. I just don't see the CLYC version of the card ultimately being that big a deal
The CLYC cards are not at all price competitive, and there doesn't seem to be anything to strongly motivate the retailer to carry them. I don't think they will get the acceptance at the final retail level where it is critical. Save your money, folks. This one
looks like a real dog to me.
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