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Politics : Ask Michael Burke

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To: Brian Moore who wrote (73125)	1/9/2000 10:02:00 PM
From: Skeeter Bug	Read Replies (1) of 132070

brian, i think the web is revolutionary (maybe a little less than the telephone) and it will change how business is done. i also think that this transformation will not only not improve company bottom lines, in general, it will deteriorate them. why? my view is that consumer ignorance is the single GREATEST contributor to profit margins. people pay 10-20%+ more for items or baskets of items they could easily get cheaper - but don't know how. remember, that 10-20%+ doesn't increase profits 10-20%+. that 10-20% is pure gravy in many cases. 100% profit. the net makes it so easy for the average consumer to compare prices and deals that, in the end, the consumer will win big. the net is a commodity market place on steroids. i have bought $26.50 worth of health goods for $1.50 delivered to my door. i purchased an electronic item for 40% off low retail. i purchased a $40 book for $9.99 delivered to my door. twice. i received next day air shipping from a net drugstore - and 50%+ off. twice. i went to another company and received a similar deal ex shipping. you want my business? show me how much money you are willing to lose to get it! ;-) the deals are AMAZING! so amazing, i can't shop until i get another deal. now, ask yourself... why are all these deals being offered? b/c there are too many netizens chasing too few e-com sites? no way! e-hype is so extreme that the supply of e-com sites is flooding netizens. they must offer goods for free to get customers. building more e-com sites will only make the smart consumer get better deals. will they be paying me to shop at their e-com site next year? i hope so. the internet is really cool technology. it is very efficient. it will not improve margins. rather, it will reduce them b/c customers will become educated and price comparing will be so easy. watch in wonder.

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