MessageMedia Teams with RadicalMail to Deliver Streaming Multimedia E-mails - Monday January 10
Agreement gives MessageMedia the capability to add integrated audio and video functionality to its product offerings, expand marketers' options
MessageMedia, a leading provider of e-mail marketing and customer relationship management services, announced today that it has entered into a partnership with RadicalMail to add the company's streaming technology to its e-mail marketing campaigns. RadicalMail's patent-pending technology delivers streaming audio and video directly into the body of an e-mail without requiring the recipient to launch a web browser, download or install any executable files, or have any preinstalled media players or plug-ins. RadicalMail's advanced technology also enables interactivity, giving marketers the capability to conduct e-commerce transactions in the message body.
''This announcement highlights MessageMedia's commitment to offering clients the most advanced e-mail technology solutions available,'' said Larry Jones, president and CEO of MessageMedia. ''RadicalMail's technology is changing the face of e-mail from a static messaging medium to one that's dynamic and interactive in nature, helping marketers reach customers in exciting new ways.''
RadicalMail uses Java(TM) technology to stream audio and video content directly into the body of the e-mail. The Java-enabled message is extremely small in size, so there are no long download times and recipients seamlessly experience the rich content within seconds of opening their e-mail. The audio and video content is cached and delivered via RadicalMail's global network of servers. RadicalMail's technology works optimally in an HTML-ready client.
''As a leader and pioneer in the e-mail marketing space, MessageMedia continues to set the standard,'' said RadicalMail's CEO John Henderson. ''We're excited that they share our vision and have chosen to integrate our technology into their product offerings.''
About RadicalMail
Based in Marina del Rey, Calif., RadicalMail is the inventor of streaming multimedia e-mail technology. Continuing to push the envelope of the e-mail medium, the company's patent-pending technology requires no executable files, no lengthy downloads, and no special plug-ins. RadicalMail's rich media adds 2k to the e-mail's file size and the remaining content streams in from its global network of servers, ensuring that valued customers seamlessly ''experience'' the message within seconds, regardless of their bandwidth constraints. RadicalMail adds value to the campaigns of ad agencies, e-mail deployment companies, and permission e-mail list brokers.
About MessageMedia
MessageMedia (Nasdaq: MESG - news) is a leading provider of e-mail-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsourced messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco Systems, E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
MessageMedia Inc.
Tom Ferrell, Director of Corporate Communications
303/440-7550
mailto:tferrell@messagemedia.com
RadicalMail
Jay Stevens, Director of Marketing
310/578-6725
mailto:jay@radicalmail.com
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