EMERYVILLE, Calif., Jan. 10 /PRNewswire
HealthCentral.com (Nasdaq: HCEN), a leading online provider of healthcare
content and e-commerce, today announced that it has become the Premier
Provider of Health and Fitness newsletters to MSN's more than 45 million
Hotmail subscribers. As a result of today's announcement, MSN Hotmail
subscribers can receive HealthCentral.com's content and e-commerce Health and
Fitness newsletters delivered directly to their Hotmail inboxes via the
WebCourier e-mail newsletter service. Approximately 84 million newsletters are
delivered to the subscribers weekly. In addition, HealthCentral.com's
newsletters will be marketed throughout MSN via 2 million guaranteed
impressions per month.
(Photo: newscom.com )
HealthCentral.com's weekly newsletters provide up-to-date coverage of
current health topics and feature exclusive, original content from Dr. Dean
Edell, the nation's most widely known physician broadcaster; Joe and Theresa
Graedon of the People's Pharmacy; Covert Bailey, nationally known fitness and
nutrition expert; as well as authoritative information on intriguing health
topics from Best Doctors' 35,000 medical specialists; and lively, often
controversial articles from some of the health industry's top columnists.
Additionally, HealthCentral.com's online pharmacy offers from
www.healthcentralrx.com are also included in the newsletters.
"We are delighted to be the Premier Provider of health and fitness
newsletters to MSN's Hotmail subscribers," said Albert Greene, president and
CEO of HealthCentral.com. "As the leading Web-based e-mail service, Hotmail
greatly extends HealthCentral.com's reach and significantly increases its
visibility. We believe that having access to MSN's 45 million worldwide
Hotmail subscribers will dramatically accelerate our subscription growth while
driving traffic to the HealthCentral.com network of content and e-commerce."
As the Premier Provider, HealthCentral.com will receive high-profile
placement on the WebCourier sign-up page in Hotmail (www.hotmail.com), which
is presented to all new Hotmail users during the registration process and to
current users who click on subscription buttons located on most Hotmail pages.
WebCourier is an opt-in service that delivers branded content directly to
Hotmail users' inboxes on a regular basis. WebCourier currently offers free
subscriptions to 32 newsletters and delivers approximately 84 million copies
of those newsletters every week.
"HealthCentral.com is emerging as a valuable online resource for
comprehensive and compelling health information and convenient online pharmacy
shopping," said Jim Kinsella, general manager of MSN sales and marketing and
president and CEO of MSNBC.COM at Microsoft Corp.
About HealthCentral.com
HealthCentral.com, co-founded by Dr. Dean Edell, provides online
healthcare content and e-commerce to consumers through the HealthCentral.com
network. This network of information services provides consumers with highly
personalized interactive tools, including custom newsletters, personalized
health information pages and personalized risk assessments.
HealthCentral.com's online drug store, HealthCentralRx.com, has over 23,000
SKUs of health-related products provided by its fulfillment partner, Bergen
Brunswig, and has access to 80 million PBM lives. HealthCentral.com also acts
as an application service provider by designing, hosting and maintaining
private label Web sites for hospitals and health plans.
Forward Looking Statements
Except for historical information, the statements in this news release are
forward-looking statements, involving risks and uncertainties that could cause
actual results to differ materially from those in such forward-looking
statements. Potential risks and uncertainties include, but are not limited to,
the Company's limited operating history and need to generate revenues, the
substantial competition in the ehealth market, the Company's substantial
payment obligations, risks inherent in operating an online pharmacy, possible
liability related to content on or accessed through the Company's Web sites,
the need to build a brand name quickly, the effect of substantial and changing
government regulation, possible systems interruptions, a failure to integrate
acquisitions or manage growth, and a failure to attract and retain key
employees and risks related to intellectual property. Further information
regarding these and other risks is included in HealthCentral.com's S-1
registration statement, filed with the SEC.
SOURCE HealthCentral.com
-0- 01/10/2000
/CONTACT: media, Kaye McKinzie of Dave & Bairey Communications, 415-927-
7365, or fax, 415-927-0365, or Kaye@dbcomm.com, for HealthCentral.com; or Mei
Li of HealthCentral.com of 510-250-2663, or mei.li@healthcentral.com; or
financial, Fred Toney, SVP and Chief Financial Officer of HealthCentral.com,
510-250-2603, or ftoney@healthcentral.com; or Berlinda Brouder-Hayes of
Noonan/Russo Communications, 212-696-4455, ext. 224, or b.brouder-
hayes@noonanrusso.com, for HealthCentral.com/
/Photo: NewsCom: newscom.com
AP Archive: photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 145666/
/Web site: healthcentral.com
(HCEN)
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