KNOT news:
The Knot and nutrisystem.com Announce a Heavyweight Partnership
January 11, 2000 09:02 AM
NEW YORK--(BUSINESS WIRE)--Jan. 11, 2000--The Knot KNOT , the leading online wedding resource, and nutrisystem.com NSCI , the established weight-loss brand, get hitched for a two year-long strategic marketing partnership.
Under the terms of the agreement, nutrisystem.com will be the exclusive online weight loss channel sponsor on and The Knot areas on America Online and several other of AOL's leading brands.
"We are excited to be working with nutrisystem.com to offer Knot users a highly valuable service as they plan their weddings," said Adam Sandow, VP-Sales, The Knot. "There are few other times in a woman's life when she is more focused on being healthy. Together with nutrisystem.com, The Knot will help many brides-to-be meet their weight loss goals."
As part of this new relationship, The Knot has created a special area on its Big Day Beauty Channel for nutrisystem.com that offers great editorial features, such as The Knot Wedding Workout. The Knot Wedding Workout offers tips on how to set realistic weight loss goals, ways to sneak exercise into your daily routine, suggestions on how to exercise together, how to stay motivated to continue to lose weight, and toning exercises for all parts of the body. This fitness and health area will provide a valuable resource to brides, grooms, members of the bridal party, and anyone else who wants to feel and look their best for the wedding. In addition, the area will feature links to nutrisystem.com's website, where brides can find a more extensive menu of services.
"As the leading wedding website, The Knot allows us to reach an enormous audience of women who are concerned with looking their best on their wedding day," said Brian Haveson, CEO/President, nutrisystem.com. "Our partnership makes perfect sense."
About The Knot
The Knot is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands. The Knot combines comprehensive content and an active online community with wedding-related commerce. The Company's online sites provide extensive resources to assist to-be-weds in their preparation and planning for a wedding. The Knot also provides certain offline services to the wedding market such as a series of books with Broadway Books and a semiannual gown guide. Based in New York, The Knot KNOT is backed by AOL, Hummer Winblad Venture Partners, and QVC.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there by any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
About nutrisystem.com
nutrisystem.com, inc NSCI operates www.nutrisystem.com, the online site of one of the leading weight loss companies in the industry. The Web site offers users a highly interactive program that allows clients to lose weight in the comfort of their own home by using the effective NutriSystem meal plan and participating in the exclusive one-on-one online counseling sessions. There are no membership fees and the program features direct delivery to the customer's home or office. Clients are able to get the latest information about weight loss and health-related issues through the weekly newsletter and weekly lectures and discussions.
Officially launched on October 15th, nutrisystem.com has established itself as a leading e-commerce diet and weight loss company. In addition to OnHealth, NutriSystem.com has entered into several strategic agreements with major internet portals and content publishers such as AOL, Excite and The Knot. Additional information on nutrisystem.com can be found at nutrisystem.com
This release contains forward-looking statements which involve risks and uncertainties. Our actual results may differ materially from the forward-looking statements made here. Factors which may affect actual results are contained in the Company's filings with the SEC, including the recent S-1 filing. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
CONTACT: The Knot Inc. The Knot PR Contact: Jessica Kleiman 212/219-8555 x1107 jessica@theknot.com or nutrisystem.com, inc. nutrisystem.com PR Contact: Brian Haveson 215/706-5331 bhaveson@nutrisystem.com or The Knot Inc. The Knot IR Contact: Jennifer Ritter 212/219-8555 x1128 jritter@theknot.com |
