| wake up call...this just out..trading around 2 1/4... (COMTEX)     B: Schmitt Industries Announces Sales of New Technology to D
 B: Schmitt Industries Announces Sales of New Technology to Disk Drive Markets
 
 PORTLAND, Ore., Jan 11, 2000 (BUSINESS WIRE) -- Schmitt Industries
 laser measurement subsidiary, Schmitt Measurement Systems, Inc.
 (Nasdaq:SMIT), is pleased to announce its latest product development
 for the disk drive industry.
 
 The "TMS-2000-DUV" technology uses a deep ultra-violet light to measure
 the surface roughness of glass substrates. The next generation of disk
 drives will be made with glass disks and disk drive manufacturers are
 demanding a cost-effective method to measure the surface
 micro-roughness of those products so as to assure maximum quality and
 minimal defects. At the request of Seagate Technologies, Inc., the
 world's largest manufacturer of disk drives, Schmitt has developed the
 technology to measure the surface roughness of glass disk substrates to
 levels of one angstrom. Once again, Schmitt is leading the market by
 providing the only cost effective system to test the surface roughness
 of glass disk substrates for hard drives.
 
 Wayne A. Case CEO of Schmitt stated, "When Seagate originally
 approached us regarding measurement of glass substrates, it was a
 challenge we eagerly accepted. Existing lasers passed through the
 surface, producing no light scatter to be measured. The challenge was
 to find a light source that would produce the light scatter necessary
 for measurement. Our engineers created special optics utilizing deep
 ultraviolet light so our light scatter technology could measure glass.
 The samples provided by Seagate were tested and results matched their
 expectations. As a result of those tests, they have recently issued a
 purchase order for the first Beta unit to measure the roughness of
 glass substrates. The future of disk drive manufacturing will be with
 glass disks. This places us in a position of providing the technology
 the industry demands.
 
 "It is important to remember that even though the use of glass for
 manufacturing disks for hard drives will grow significantly, aluminum
 based disks will continue to be a significant part of that market. Our
 recent sales activity demonstrates this fact. In the month of January
 we will be shipping two TMS-2000-RC units for use in measuring aluminum
 disks and we are currently quoting and negotiating with customers for
 additional units. The average unit sales prices for these products is
 $75,000, and therefore achieving our revenue goals for the year
 requires a small number of unit sales in the next five months. In
 addition, we have entered into a sales representation agreement with
 ULVAC Japan Ltd., a multi-million dollar distributor in Japan. That
 organization has received a great deal of interest in our products,
 demonstrating not only the continued viability of our technology but
 improvement in the Japanese economy."
 
 The information contained in this release contains certain
 forward-looking statements that anticipate future trends or events.
 These statements are based on certain assumptions that may prove to be
 erroneous and are subject to certain risks including but not limited to
 the uncertainties of the Company's new product introductions, the risks
 of increased competition and technological change in the Company's
 industry and other factors detailed in the Company's SEC filings.
 Accordingly, actual results may differ, possible materially, from the
 predictions contained herein.
 
 
 
 Copyright (C) 2000 Business Wire.  All rights reserved.
 
 
 
 Distributed via COMTEX.
 -0-
 CONTACT:       Schmitt Industries
 Linda M. Case, 503/227-7908
 
 WEB PAGE:      businesswire.com
 
 GEOGRAPHY:     OREGON INTERNATIONAL ASIA PACIFIC
 
 INDUSTRY CODE: COMPUTERS/ELECTRONICS
 GOVERNMENT
 HARDWARE
 MANUFACTURING
 PRODUCT
 
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