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Technology Stocks : eToys Inc. (ETYS)
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To: SouthFloridaGuy who wrote (914)1/11/2000 5:27:00 PM
From: Scott R.  Read Replies (1) of 1330
 
Reach, backing, and revenues... What elements of those go into a valuation? Revenues perhaps, but standard valuation techniques don't apply to companies such as etys. What does matter is brand name, installed base of customers, and switching costs - all of which etys has tremendous momentum in. etys will be an online leader because they were the first mover into the space and know how to protect that advantage.
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