Neopoint- NEOI filed S-1 today: Company Description
NeoPoint is a leading provider of advanced SmartPhones and intelligent
mobile portal services for users of wireless devices. Our SmartPhones integrate
high-quality voice capabilities with e-mail, Internet access and personal
digital assistant, or PDA, functionality into a single wireless device. Our
myAladdin.com SmartService is a wireless Internet portal designed to provide
intelligent information and customized content on a non-branded basis to
wireless carriers and other consumer-oriented businesses.
Our SmartPhones are among the first products to capitalize on the
convergence of wireless voice and data applications. We design our SmartPhones,
together with our myAladdin.com SmartService, to enable our customers to offer
compelling services that create additional revenue opportunities and build
brand recognition. We believe that our products and services allow our
customers to attract and retain subscribers and differentiate themselves from
their competitors.
Greater sophistication among subscribers has led to increased awareness
of alternative price and service offerings. As a result, subscribers have an
increasing tendency to switch from one wireless carrier to another in search of
new products and better or less expensive services. To meet these challenges,
wireless carriers are seeking new product and service offerings to attract and
retain subscribers as well as differentiate themselves from their competitors.
Due to a broad combination of factors, including the growth of the
Internet and the mobile wireless communication industry, a convergence of
mobile voice and data applications has begun. The emergence of multi-purpose
wireless devices, combined with the expansion of carrier networks' data
capabilities and the development of Wireless Application Protocol, or WAP, has
led to a large market opportunity to provide Internet-based products and
services that are interoperable.
In the past, wireless devices focused on meeting a primary need of users,
such as PDA functionality, e-mail and two-way paging capabilities, or voice
applications. We believe voice capability will continue to drive demand for
wireless devices. In addition, the large and growing installed base of mobile
phones provides a large market of consumers accustomed to upgrading their
mobile phones as technology improves. Accordingly, we believe that the mobile
phone is the most compelling platform for delivering advanced wireless data
functionalities.
OUR SOLUTION
SmartPhones. We believe that our SmartPhones are the first commercial
products to integrate Internet access, PDA functionality and data transmission
capability into a traditional wireless handset without sacrificing ease-of-use,
convenience, appearance, functionality or cost. Our SmartPhones:
. provide high-quality digital wireless voice capabilities;
. offer a wide range of data capabilities, such as Internet browser and
e-mail applications;
. incorporate PDA functionalities, including contact information, task
list and appointment calendar and personal computer synchronization;
. dial or perform other functions using voice commands; and
. feature an 11 line x 24 character display that is significantly larger
than a traditional cellular telephone display.
myAladdin.com SmartService. We believe that our myAladdin.com
SmartService is the first wireless Internet portal that has the intelligence
necessary to allow wireless carriers and other consumer-oriented businesses to
provide compelling, convenient and useful services to their customers. We
intend to deliver personalized, localized and timely content that improves upon
customer personalization services currently in use. We begin with customer-
indicated preferences, which allow individuals to identify those services they
want to receive and when they want to receive them. We then add location
intelligence that uses global positioning system, or GPS, or other location
technologies to provide information and services based on the user's current
location. Most importantly, we use intelligent personalization, which is an
accumulation of the end user's request patterns learned over a period of time,
resulting in real-time customization of information and services. Because this
learned personalization increases over time and cannot be easily recreated, we
believe that our myAladdin.com SmartService will make the consumer less likely
to change service providers.
Our myAladdin.com SmartService will be offered to wireless carriers and
other consumer-oriented businesses, such as banks and brokerage firms. We
intend to provide both content and enabling technology that will allow our
customers to deploy branded and customized content and applications over the
Internet to their customers with wireless capabilities. We believe that
wireless carriers and other consumer-oriented businesses are searching for the
type of customer "stickiness" that our myAladdin.com SmartService can create.
Our strategy is to become a leading supplier of SmartPhones to wireless
carriers and other customers worldwide. We also intend to develop and expand
our myAladdin.com SmartService for sale to wireless carriers and other
consumer-oriented businesses for use as part of their own wireless Internet
portal strategies. Key elements of this strategy include accelerating
innovations related to our SmartPhones, expanding and enhancing our
myAladdin.com SmartService, developing and leveraging the NeoPoint brand and
extending our strategic alliances and relationships.
CORPORATE INFORMATION
We were incorporated in California in June 1997 and will be
reincorporated in Delaware prior to the consummation of this offering. |
