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Non-Tech : TRADESCAPE.com

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To: Robert V. Cavaleri who wrote (1)1/12/2000 1:21:00 AM
From: aadama   of 20
 
I found this on the net from the Wall Street Journal about SOFTBANK backed Tradescape.com. I have been using their quote service for 3 months and I can honestly say it is the most timely and reliable service I have ever seen and I have compared it to Power Etrade (blows it away) and the Datek streamer. I am starting to trade next week and will probably move most of my business over.

TRADESCAPE.com Takes First Step in Launching Tradescape PRO for

Powerful Online Stock Trading, Superior Order
Execution, Speed and Low Cost

Business Editors

NEW YORK--(BUSINESS WIRE)--December 29, 1999--

Next-Generation Online Broker Technology

To Deliver Quantum Leap in Service For Internet Investors

TRADESCAPE.com today introduced its Tradescape PRO(tm)
state-of-the-art Internet product for stock trading to qualified
investors among its 50,000 pre-registered subscribers. The new product
provides sophisticated features in a simple, easy-to-use graphic
format to seek out best-price execution with a revolutionary
commission structure.

Tradescape PRO provides investors with next-generation online
technology that bypasses brokers, market makers, and other middlemen
who often handle an order before it is filled. Earlier generation
online brokerage services merely used e-mail message technology to
pass orders along this chain, which often resulted in execution delays
and/or additional transaction costs to investors. Broker-dealers owned
by TRADESCAPE.com utilizing the Tradescape PRO technology will offer
commissions during this introductory period of $1.50 per hundred
shares. In other words, 500 shares would cost $7.50 plus exchange and
ECN fees.
"This product delivers what all revolutionary technologies
provide, a quantum leap in service across the board that is better,
faster and cheaper," says Omar S. Amanat, TRADESCAPE.com founder and
chief executive officer. "Its superior design is so simple yet so
powerful."

Online investors will have access to TRADESCAPE.com's exclusive
Electronic Communications Portal, or ECP(tm), a smart-order routing
system that scans all sources of liquidity, including conventional
stock exchanges and the Electronic Communications Networks (ECNs).
TRADESCAPE.com features the most direct connections to ECNs of any
firm in the industry. The result of this combination is the
opportunity for orders to be filled at the best possible price, with
the greatest speed and at the lowest cost. After hours trading will
also be available through Tradescape PRO's connectivity to all ECNs.
"Investors have been waiting for a professional quality trading
system on the Internet that they can access from home, the office or
while traveling. This has been a highly anticipated event among active
investors who are highly sensitive to the delays in trade order
processing that plague conventional online brokerage services," Mr.
Amanat continues. "Not only are we satisfying the needs of active
investors, but we are providing the best possible cost structure
available on the Internet today."

There is no special software required to receive streaming real
time market data, access to Electronic Communications Networks (ECNs),
Level II NASDAQ quotes and the ability to place orders directly in the
market. Tradescape PRO operates simply and conveniently via
browser-based technology.

Test customers have been using the system for several months.
During the initial stage of this rollout, Tradescape PRO will be
limited to qualified investors among its 50,000 pre-registered
subscribers. Certain balance requirements and restrictions will apply.
Investors can sign up online at www.tradescape.com. Free real time
Level II quotes are included with the first month of Tradescape PRO
service.

Additionally, the low Tradescape PRO commission rate is for both
limit and market orders, unlike other brokerages that charge more for
limit orders than market orders. Limit orders are another tool that
investors use to control the execution of their orders and assure that
they do not buy or sell at prices outside their desired range.
About TRADESCAPE.com

Headquartered in New York City, TRADESCAPE.com is a family of
companies that provides products and services to the financial
industry. TRADESCAPE.com owns Tradescape Technologies, LLC, a leading
provider of alternative trading systems for professional traders and
active online investors. Tradescape Technologies offers superior
interactive investment tools including Level II quotes, real time
portfolio management and real time intraday charts for the active
trader market. TRADESCAPE.com also owns the broker-dealer Momentum
Securities, LLC, member NASD. Investors in TRADESCAPE.com include
SOFTBANK Finance, the Japanese Internet pioneer.
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