I found this on the net from the Wall Street Journal about SOFTBANK backed Tradescape.com. I have been using their quote service for 3 months and I can honestly say it is the most timely and reliable service I have ever seen and I have compared it to Power Etrade (blows it away) and the Datek streamer. I am starting to trade next week and will probably move most of my business over.
TRADESCAPE.com Takes First Step in Launching Tradescape PRO for
Powerful Online Stock Trading, Superior Order Execution, Speed and Low Cost
Business Editors
NEW YORK--(BUSINESS WIRE)--December 29, 1999--
Next-Generation Online Broker Technology
To Deliver Quantum Leap in Service For Internet Investors
TRADESCAPE.com today introduced its Tradescape PRO(tm) state-of-the-art Internet product for stock trading to qualified investors among its 50,000 pre-registered subscribers. The new product provides sophisticated features in a simple, easy-to-use graphic format to seek out best-price execution with a revolutionary commission structure.
Tradescape PRO provides investors with next-generation online technology that bypasses brokers, market makers, and other middlemen who often handle an order before it is filled. Earlier generation online brokerage services merely used e-mail message technology to pass orders along this chain, which often resulted in execution delays and/or additional transaction costs to investors. Broker-dealers owned by TRADESCAPE.com utilizing the Tradescape PRO technology will offer commissions during this introductory period of $1.50 per hundred shares. In other words, 500 shares would cost $7.50 plus exchange and ECN fees. "This product delivers what all revolutionary technologies provide, a quantum leap in service across the board that is better, faster and cheaper," says Omar S. Amanat, TRADESCAPE.com founder and chief executive officer. "Its superior design is so simple yet so powerful."
Online investors will have access to TRADESCAPE.com's exclusive Electronic Communications Portal, or ECP(tm), a smart-order routing system that scans all sources of liquidity, including conventional stock exchanges and the Electronic Communications Networks (ECNs). TRADESCAPE.com features the most direct connections to ECNs of any firm in the industry. The result of this combination is the opportunity for orders to be filled at the best possible price, with the greatest speed and at the lowest cost. After hours trading will also be available through Tradescape PRO's connectivity to all ECNs. "Investors have been waiting for a professional quality trading system on the Internet that they can access from home, the office or while traveling. This has been a highly anticipated event among active investors who are highly sensitive to the delays in trade order processing that plague conventional online brokerage services," Mr. Amanat continues. "Not only are we satisfying the needs of active investors, but we are providing the best possible cost structure available on the Internet today."
There is no special software required to receive streaming real time market data, access to Electronic Communications Networks (ECNs), Level II NASDAQ quotes and the ability to place orders directly in the market. Tradescape PRO operates simply and conveniently via browser-based technology.
Test customers have been using the system for several months. During the initial stage of this rollout, Tradescape PRO will be limited to qualified investors among its 50,000 pre-registered subscribers. Certain balance requirements and restrictions will apply. Investors can sign up online at www.tradescape.com. Free real time Level II quotes are included with the first month of Tradescape PRO service.
Additionally, the low Tradescape PRO commission rate is for both limit and market orders, unlike other brokerages that charge more for limit orders than market orders. Limit orders are another tool that investors use to control the execution of their orders and assure that they do not buy or sell at prices outside their desired range. About TRADESCAPE.com
Headquartered in New York City, TRADESCAPE.com is a family of companies that provides products and services to the financial industry. TRADESCAPE.com owns Tradescape Technologies, LLC, a leading provider of alternative trading systems for professional traders and active online investors. Tradescape Technologies offers superior interactive investment tools including Level II quotes, real time portfolio management and real time intraday charts for the active trader market. TRADESCAPE.com also owns the broker-dealer Momentum Securities, LLC, member NASD. Investors in TRADESCAPE.com include SOFTBANK Finance, the Japanese Internet pioneer. |