Paul, good article quoting Maloney. One part of it speaks to something that Amy J and I were kicking around, i.e., how will Intel push Itanium into the enterprise and Internet servers markets. Well, the article doesn't exactly talk about that, talks about Intel's strategy for selling its Web hosting initiative product instead. However, I have a feeling Intel might have the same strategy for selling Itanium as they do for selling web hosting, i.e., We'll be selling through partners.
CRN: Regarding your Web hosting initiative, some VARs see it as pushing them out of the picture.
Maloney: It's not. This is going to be complementary to the reseller channel, not competitive with it. We're not
putting in place a big sales force. Intel doesn't have a large consultancy, sales organization, along the lines of
an IBM [Corp.] or Sun [Microsystems Inc.]. That isn't how Intel works. We'll be selling through partners. We
are very heavily focused on the reseller community and that's not going to change.
Just a little information coming out, I'm sure there is a lot more to come on marketing and sales strategies for all these "new Intel products", from better Xeons to Itanium to web hosting to comm/network chips, etc. Pretty exciting stuff to me. I know that PC chips will remain the rock foundation for a long time, but I like the new stuff at least as much.
Tony |
