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Politics : Formerly About Advanced Micro Devices

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To: Road Walker who wrote (86765)1/12/2000 6:58:00 PM
From: Greater Fool  Read Replies (1) of 1573920
 
>>If you ask 100 consumers

I take it you have done so? While I agree with you that Intel has done a terrific job of making people familiar with the Intel brands, I disagree about that familiarity's significance to computer sales.

Computers are becoming less complex and expensive, anyway. The significant brand recognition, as computers have gotten cheaper, is with the PC manufacturers (Compaq, Dell, Gateway), not the processor.

The bulk of consumers want computers for e-shopping and e-mail and maybe to surf the web; their concern with computers is not so much how whiz-bang fast they are but how they'll use it to get around. So a fast modem, a cable modem, satellite dish, or DSL are their purchasing concerns now.

I'm presenting this as an extreme; consumers still care about the processor, but the processor is no longer -- for the moment at least -- center stage.

If you ask consumers to name a maker of a computing device that lets them get stuff done, most would name a PC maker.

I'll bet some stubborn folk would name Bosch as the maker of the chip that runs the fuel injection in their car. And the truly nerdy would name their own brain.
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