Anyone remember who the CDMA operators in Brazil are???
Brazil: cellular phone sales doubled last year
1/12/00
The number of cellular phones in Brazil increased from 7.4mil units by the end of 1998 to 14.351mil last December, informed the
nationaltelecoms agency Anatel. Of last year's overall number of cellular phones, 10.233mil correspond to Band A and 4.117mil ones to
Band B. Market sources forecast lower growth from this year onwards - between 8mil and 9mil new units are to be sold this year. The
auction for PCS, scheduled for this semester, is likely to help grow the market. BCP Nordeste reached 530,000 cellular phone clients in
the northeastern region of the country last year, a 200% increase in comparison with 1998. The company invested R$15mil in marketing
in 1999. Tess reached 350,000 clients in Sao Paulo in 1999. Rio de Janeiro-based ATL attracted 192,600 new clients last December by
offering lower prices. Its local competitor, Telefonica Celular, sold 190,000 new phones during December, 1999, backed by an advertising
campaign created by Young & Rubicam. At present Telefonica has 1.9mil clients. Minas Gerais-based Telemig sold 70,000 phones
during last December, up from 15,000 ones in December, 1998. Its competitor Maxitel has 250,000 clients. BCP Sao Paulo has 1.4mil
clients, of which 100,000 ones attracted during last month. Mobile telecoms market penetration in Brazil is estimated at 8%. |
