Creativepro.com and Digimarc Partner to Provide Online Digital Watermarking Technology
digimarc.com
Portland, OR, January 12, 2000 (MACWORLD)?Creativepro.com, Inc., the comprehensive online resource for creative professionals, and Digimarc Corporation (Nasdaq: DMRC), the leading provider of digital watermarking solutions, today announced a strategic relationship designed to offer a greater range of services to the creative professional community. As part of this relationship, Creativepro.com and Digimarc will work together on future watermarking solutions to be made available to Creativepro.com members at www.creativepro.com.
This relationship will give Creativepro.com members the ability to register online for their own unique Digimarc ID. In addition, users will be able to access Creativepro.com's online imaging services where they can embed and read Digimarc watermarks. Creativepro.com will also incorporate watermarking functionality into future products.
"The ability to track and report ownership and copyright restrictions on media files of all types is becoming increasingly important to our customers," said Craig Barnes, president and CEO of Creativepro.com. "We are excited to work with the industry leader, Digimarc, to combine its watermarking technology with our online expertise to bring this exciting new e-Service to our customers."
"As the creative community increasingly relies on the Internet to share and distribute copyrighted images, it is important to make solutions available that will allow them to protect these valuable assets," said Bruce Davis, president and CEO of Digimarc. "We are proud to be part of Creativepro.com's forward looking approach to online services as it represents an ideal forum for providing this market with convenient online access to the latest watermarking technology to help manage and track digital content."
Digimarc digital watermarking enables vital information such as copyright ownership, usage restrictions and contact details to be linked to digital images and other media content through a digital code imperceptibly embedded in the content. Because the embedded information is intricately woven into the fabric of the image, it stays with that image wherever it travels-a useful component in identifying, licensing and tracking content on the Web. The patented watermarking technology developed by Digimarc provides creative professionals such as photographers and designers with a simple and proven online solution to help protect their copyrighted images and manage these assets more effectively.
Creativepro.com provides creative professionals with immediate access to essential information and tools to meet their real-world needs. This new vertical portal was specifically designed as the ultimate online resource for the print and Web publishing communities, providing visitors with leading-edge e-Services which integrate the Internet into the creative workflow.
About Digimarc
Digimarc (NASDAQ: DMRC) is the leading provider of patented digital watermarking technologies that allow imperceptible digital code to be embedded in media content regardless of whether the content is distributed in analog or digital format. Using its proprietary technology, Digimarc has created MediaBridge--a fundamentally new way to access the Internet. MediaBridge allows printed materials, such as magazine advertisements, to become direct portals to relevant destinations on the Internet. The digital data embedded in the printed materials creates a bridge between traditional and online media through image capture devices like PC cameras and scanners that are connected to personal computers and other Internet-enabled digital devices. Digimarc also provides anti-counterfeiting solutions to the world's leading central banks and image commerce technologies to leading stock photo agencies and major corporations. For more information about Digimarc, please visit our Web site at www.digimarc.com.
This release contains forward looking statements that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission.
About Creativepro.com
Creativepro.com is a vertical Web portal that provides online information, products and e-services that address the core needs of creative professionals within the print and Web publishing communities. Creativepro.com, Inc. is the parent company of the Extensis Products Group, makers of software productivity tools for creative professionals. As a one-stop resource for creative professionals, creativepro.com delivers a wide range of industry-specific features, including news and product reviews, and products and services that make the process of creating, editing, assembling and managing digital content for print and electronic publishing more productive and efficient. Founded in 1993, Creativepro.com, Inc., with its Extensis Products Group, is based in Portland, Ore., and is a portfolio company of Adobe Ventures LP, the investment arm of Adobe Systems Inc. (Nasdaq ADBE). Additional information can be found at creativepro.com. |
