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Technology Stocks : Totally Hip Software Inc. (THW) - Just the Facts

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To: Eric Weiner who wrote (673)	1/14/2000 1:34:00 PM
From: Eric Weiner	Read Replies (1) of 704

Nike's interactive ad campaign uses QT, LiveStage Pro Staff Report, email@maccentral.com January 14, 2000, 11:00 am ET Nike developed its new interactive ad campaign with QuickTime and Totally Hip's LiveStage Pro, a QuickTime authoring tool. The ad will debut tomorrow, Jan. 15. To debut during the AFC and NFC divisional playoffs, the campaign will feature Marion Jones, the world's fastest woman. You can watch the start of the commercial during the football playoffs -- running with her as she jogs around Venice Beach, CA. But the ad won't end on TV. Instead -- and here's the interactive part -- you'll be able to visit the Web and choose the ending you'd like to see. There'll be seven endings to choose from, and you'll need QuickTime 4 to play. To get a taste of the action, visit apple.com.

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