From Raging Bull (part 2):
Corporate Highlights from Showstar Online.com, Inc.
Showstar Online.com, Inc. is a premier developer of Internet websites and e-commerce solutions. The Company has established a unique and scalable e-commerce infrastructure by developing and integrating several leading edge technologies. Showstar will design each of its unique websites to provide information-enriched content that is directed at lucrative target market segments. The Company's flagship website property is Artstar.com.
Showstar Online.com is a publicly traded company whose stock symbol on the OTC Bulletin Board is ABID.
EXECUTIVE SUMMARY ARTSTAR.COM
Artstar.com (A division of Showstar Online.com Inc. OTCBB: ABID) is an art mega-site featuring anything and "Everything Art"
The Internet and E-commerce are explosive industries with users reaching 308 million and sales reaching $426 billion by 2002 (Forrester Research & BT Alex Brown, 1999)
The art market today is highly fragmented. A significant opportunity exists to consolidate and dominate the art market as it moves online.
KEY STRENGTHS
Scale & Industry Leadership
Artstar.com is the only art mega-site with the breadth, depth and scope to ensure maximum reach, exposure and appeal.
Quality Content
Artstar.com currently has tens of thousands of pages and images up on the Internet instantly accessible to anyone in the world.
Strategic Relationships
Artstar.com has already established relationships with major art industry content providers and is aggressively pursuing new strategic alliances opportunities as they emerge.
Leading Edge Technology
Artstar.com has built a powerful and flexible technical infrastructure to ensure stability, scalability, security and features today and tomorrow.
Management Team
Artstar.com President and CEO John Punzo has assembled a strong team of art, technology and marketing experts with over 40 people in New York, Seattle and Vancouver.
Features
Artstar.com offers the entire spectrum of services, experiences and education that everyone interested in the arts requires.
Explorer - Listings of thousands of artists, galleries, museums, institutions and links to over 30,000 art web sites
Exhibitions - Virtual exhibitions with unique and exclusive content
Consulting Services - Including appraisals, restoration & conservation, and corporate art consulting
Gift Galleria & Book Store - Hundreds of unique gifts and tens of thousands of art related books
Art Sales & Auctions - Thousands of pieces of original and limited edition art with secure guaranteed shopping
Travel & Tours - For the traveler interested in exploring the world of art Communications - Including free e-mail, discussion forums, and live chat
OVERVIEW
Artstar.com is well positioned to consolidate and organize the art market for the benefit of artists, art institutions, and consumers and to intermediate transactions.
Artstar.com, a division of Showstar Online.com Inc. (OTCBB: ABID), is the Internet's best and most comprehensive resource for anything and everything art. In Internet terms, Artstar.com is a "Vertical Portal". The word "Vertical" is used to illustrate that Artstar.com spans the entire spectrum of the art world, from the new, talented, emerging artist to the most venerable of museums. The term "Portal" conveys the meaning that Artstar.com is a point of entry which gives easy access to everything in the world related to art.
The Attractiveness of the Internet and E-commerce
Forrester Research and BT Alex. Brown Inc. project that the population of worldwide web users will swell from 144 million in 1999 to 308 million in 2002. E-commerce transactions will increase more than 6 times from $67 billion in 1999 to $426 billion in 2002. Other consulting firms estimate higher.
The Attractiveness of the Art Industry
Artstar.com is very well positioned to capitalize on the continuous growth of the Internet and corresponding e-commerce boom. The Art industry is an attractive category for the following reasons:
Large Market
Forbes Magazine reports that the sale of fine art alone generates revenue of $15 billion annually. Over 40 million people visited American Museums last year, 8 million visited antique shows, and 14 million people tune in every week to watch PBS's Antiques Roadshow.
Fragmented Art Market will Benefit from Consolidation The global art market today is a fragmented and inefficient collection of thousands of small, independent artists and galleries.
The largest 5,000 independent fine art dealers sell $10 billion worth of artwork annually.
$10 billion represents an inventory turnover rate of only once per year.
Independent dealers typically sell to only 2,000 clients within a very localized market area.
Customers and vendors will both benefit from the increased access and information brought to the market by Artstar.com.
Desirable, Targetable Demographics People with an interest in art form a very desirable demographic group. They tend to be highly educated and affluent consumers. People with an interest in art who are also on the web form an even more desirable demographic group. They are an elite subset, who in addition to being well educated and affluent, are more likely to be in their prime earning years and are technology users.
Take for example the highly desirable demographics of people who read Art in America Magazine.
Average Household Income: $175,000
Average Value of Collection $350,000
Artstar.com receives valuable demographic information every time customers sign up for admission to an Artstar.com exhibit. Additional, highly targetable marketing opportunities occur with each purchase.
For example, a customer purchasing a children's sculpting kit will also be interested in art-rich children's books, art education, fine art related to children, art reproductions for children, and real-world services like art camps and travel, just to mention a few.
For more information please contact:
Barry Forward
VP Communications
Showstar Online.com,Inc./Artstar.com
888-616-9333
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