Larry Speaks ---> IPO Whirlwind in the e-marketing sector
January 11, 2000
"Recently several MessageMedia competitors and adjacent market players have enjoyed successful IPOs. These companies, which include Digital Impact #Subject-31884, Exactis.com #Subject-31842, Kana #Subject-29341, eGain #Subject-29590 and E.piphany #Subject-29433 are often grouped together as the 'e-marketing' sector. We at MessageMedia are glad to see validation of our ideas not only in these IPOs but also in our own stock price, which has nearly tripled in the last 12 months. Going forward we believe the success of these companies will be driven by their ability to deliver the best total solution.
"Marketers and customer service professionals are starting to 'get it' when it comes to e-mail and realize that e-mail is not just a good direct marketing or customer service medium; it is a critical tool in customer relationship management. Continually improving knowledge gained from customer dialogue is critical in the hypercompetitive Internet environment. Customer relationship management is the sum that is greater than the parts of communications, marketing, customer service and customer intelligence. And only MessageMedia delivers all these capabilities in an integrated suite of services and products.
"This unique position is illustrated by our rapidly growing revenues and expanding client base. While our fourth quarter earning will not be released until later this month, I can say that we have continued to grow our revenues through adding new clients and showing our clients new and innovative ways of using e-messaging. Just this last month, through a partnership with Blue Mountain Arts, we helped many of our clients enhance their customer relations through e-mail holiday greeting card mailings. And the results were overwhelming. This proves once again that effective customer communications and great customer support yields customer loyalty and repeat business."
Larry Jones
CEO, MessageMedia, Inc.
Larry Speaks Archives:
DoubleClick's Acquisition of Opt-InEmail.com Only Goes Part of the Way #reply-12339976
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