Cybergold Announces 50 Million Permission-Based Marketing E-Mails Sent in Fourth Quarter
OAKLAND, Calif.--(BUSINESS WIRE)--Jan. 11, 2000--Cybergold, Inc. (Nasdaq:CGLD), a leading website where consumers earn real cash for their online behavior, announced today that it had sent 50 million permission-based client-sponsored e-mails in the fourth quarter, an increase of 250% over the previous quarter.
E-mails are the most direct way advertisers can target their messages to Cybergold's more than 4 million members. Each e-mail contains an offer for consumers to take specific actions and earn real cash at the Cybergold website (www.cybergold.com). Cybergold only sends e-mails to members who have ''opted-in'' to receive them.
These messages entice members to visit the site and call their attention to attractive new offers. Now, these permission-based e-mails are evolving into a promising additional source of revenue for Cybergold.
''An e-mail from Cybergold is unlike any other on the Internet because it always contains an opportunity for the recipient to earn a cash reward,'' said Dan Berger, general manager, Incentives Group for Cybergold, Inc.
''The increase in fourth quarter e-mail activity means more advertisers wanted access to our more than 4 million members and utilized Cybergold incentives as a way to cut through the barrage of online advertising during the holiday shopping season. Our members have voluntarily chosen to receive these e-mails and they know each one will include a cash reward -- what a great vehicle for advertisers to get their message across.''
About Cybergold
Cybergold, Inc. (Nasdaq:CGLD - news) is a leading provider of Internet-based direct marketing and advertising solutions, including incentive programs which reward consumers with cash for responding to ads and programs. Cybergold's more than 4 million members can spend their cash rewards online at ''Cybergold Spend'' or at the sites of 60 merchants who have adopted Cybergold's micropayment technology.
Members can also spend their reward cash offline by transferring it to a VISA card or a bank account. Cybergold's partnerships include Visa USA, MBNA, AOL, EarthLink, E*TRADE, Xoom, Quintel and Autobytel. Cybergold is headquartered in Oakland and counts Intel among its corporate investors. For more information, visit cybergold.com
|
