Re;I personally prefer to invest in the companies that sell the technology rather than actual ASPs.............
Important point you have made. Here is something from EMC site................
The Marcar Management Institute of America was commissioned by EMC Corporation to update its oft-quoted work on the size, structure and growth of the Information Economy and estimate the size of 47 different information markets in the year 2010.
Marcar's survey concluded that:
The global Information Economy will reach $10.2 trillion in 2010
32 information markets will more than double by 2010;
Contrary to the opinion of many observers, content and communications networks will not drive the future of the Information Economy; the companies developing and selling tools and applications for accessing and working with information will grow faster than those that create content or transmit information.
The new infrastructure for the Information Economy is a dynamic, value-creating chain of information flows, with intricate and constantly changing webs of alliances connecting its different sectors.
The Measurement Problem
Information-related enterprises are rapidly becoming the new engine of economic growth, eclipsing manufacturing and services-related enterprises. While some doubt the existence of a "New Economy," even an astute and cautious observer as Alan Greenspan claims that "the physical weight of our GDP is growing only very gradually. The exploitation of new concepts accounts for virtually all of the inflation-adjusted growth in output."
How does one capture the economic value generated by the creation and exploitation of these "new concepts"?
How does one quantify and size the sectors of the economy that produce and consume information?
While there have been some sporadic attempts in the last forty years at measuring the information or knowledge sector of the economy, most continuous tracking data is clustered around "goods" and "services" (and their respective sub-sectors).
Five years ago, Business Week summarized the growing consensus among economists and policy-makers:
"...the real economy is vastly different from the one painted by government statistics...almost all of the government's economic data is based on dividing the economy into two sectors: businesses that produce goods and businesses that provide services. But with the dawn of the Information Economy, this traditional split no longer makes sense...[a new statistical system] would consist of three economic sectors: goods-producing, services, and information...Measuring the Information Economy won't be easy. But it would be worthwhile considering the growing role information plays in the U.S. economy."
Unfortunately, most studies attempting to measure the Information Economy (or the Internet Economy, or the Digital Economy, or e-commerce, etc.) include the value of the goods and services being bought and sold. However, this "physical weight of the economy" is already captured in traditional measures and does not add to our understanding of the dynamics of the Information Economy.
The Marcar Approach
For more than ten years, the Marcar Management Institute of America has been tracking the information economy by studying a wide range of data sources, assessing very specific market segments around the world, rather than aggregate data and macro trends.
This bottom-up, longitudinal approach to measuring the Information Economy, while conservative, has resulted in very detailed knowledge of this dynamic and ever-changing sector of the economy, and allows for much longer-term forecasts than are typically available.
more....
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