Dave, thanks for the reference re HBR. I get it at the office (or I used to, haven't been there in a while -g-), and I look forward to reading it.
Re: intermediaries, aka middlemen, amen.
During an ecommerce seminar that I attended recently I put some very hard questions to a vendor whose talk had to do with the cost factors associated with the click chain. He wasn't too fond of a few of the things I asked.
The few pennies per click taken by each participant are often arbitrarly set, very arbitrariliy set. I was looking for some rationale used for setting those fees, like cost-plus, or the like, but there was none. He simply answered that he, too, needed to make a living. oi. You are right about the number of players who can potentially get involved, though. The beauty of it, however, is the one-time set up nature of it, and the hands off aspect, if all goes well.
Frank |
