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Microcap & Penny Stocks : FutureMedia (FMDAY) UP 33.33% to 1/2, Earnings soon out

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To: Y-fall who wrote (19)1/18/2000 9:55:00 AM
From: gtr   of 21
 
FORD EDUCATION, TRAINING & DEVELOPMENT INCREASES SOLSTRA LICENSE TENFOLD ON-LINE TRAINING MADE AVAILABLE TO 5000 OF THE FORD WORKFORCE

FORD EDUCATION, TRAINING & DEVELOPMENT INCREASES SOLSTRA LICENSE
TENFOLD ON-LINE TRAINING MADE AVAILABLE TO 5000 OF THE FORD WORKFORCE

ARUNDEL, England, Jan 18, 2000 /PRNewswire via COMTEX/ -- The Ford
Motor Company is to increase its license for Solstra, the integrated
learning solution developed jointly by BT and Futuremedia (Nasdaq:
FMDAY), from 500 to 5000 users.

Branded internally within Ford as Training Management Administrator
(TMA on-line), Solstra has been used by Ford Education, Training &
Development to provide details and schedules of all training courses
and on-line learning programmes to the desktops for all Ford staff.

By increasing the Solstra user license, Ford Education, Training &
Development will make TMA on-line available to employees at all levels
within Ford UK.

Paul Pestell, Ford's Manager of Technical and Commercial Services for
Training and Development, Northern Europe, said: "By extending TMA
on-line to all levels of staff, we are giving employees the opportunity
to take a proactive role in their on-going training and development.
They will be able to review course content, check dates and
availability, and get their manager's approval to attend -- all
on-line, within minutes."

Paul Pestell continued: "Solstra has already proved to be a
cost-effective way to deliver and manage training and an excellent
addition to our training portfolio. By removing the extra layer of
administration and taking TMA on-line directly to the workforce we
anticipate even greater cost and time savings."

Stephen Bennett, Head of Sales and Marketing at Futuremedia, said: "The
increase in the Solstra license within Ford Education, Training and
Development is a natural and planned progression of the company's
commitment to making on-line training and administration available to
every part of the company throughout Europe. The 5,000 new seats will
allow Ford workers to self administer their training requirements from
the workplace."

About Solstra 2000(R) Solstra 2000(R) offers organisations a solution
for convenient, cost-effective and flexible delivery of learning to
dispersed audiences via the Internet or an intranet, together with an
effective method of knowledge management. Its open architecture means
it can be quickly installed to operate across a range of heterogeneous
IT platforms.

Its 'Administrator' function automatically monitors and records
learning activity of all users, providing management with an overview
and creating a 'bank' of information. Using Solstra 2000, personnel can
update learning content centrally and distribute it instantly and
inexpensively over the net to the appropriate audience.

It protects and maximises investment in existing learning material by
accommodating net-based products, regardless of who produced them. It
also directs users towards other relevant learning or knowledge
available within an organisation -- whether in the form of expertise or
other learning materials. As an efficient system for delivering and
sharing knowledge, it can be used by organisations to demonstrate
enterprise-wide compliance to government regulations and standards or
best practice. For more information, visit www.solstra.com.

About Futuremedia Futuremedia PLC provides Internet and intranet
learning and communications solutions to businesses worldwide.
Futuremedia iLearning provides learning and knowledge management
solutions and Futuremedia iComs supplies marketing and communications
solutions. The company has a strong strategic relationship with British
Telecommunications plc, who jointly own and market Solstra.

Futuremedia also produces high quality learning and communications materials on other media, such as CDROM. Within its industry,
Futuremedia has completed some of the most successful and innovative
learning and communications projects to date, for customers such as 3M,
BT, Ericsson, Ford Motor Company, Hewlett Packard, Lever Brothers,
Shell and Unilever. For more information about Futuremedia, please
visit the company's web site: www.futuremedia.co.uk.

This press release contains forward-looking information that involves
risks and uncertainties, including statements about Futuremedia's
plans, objectives, expectations and intentions. The forward-looking
statements are also subject to risks set forth in Futuremedia's reports
filed from time to time with the Securities and Exchange Commission.
The forward-looking statements contained herein speak only as of the
date of this release.

GTR
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