Pebble Beach Brand Now Showcased On Fogd Sports as... Online Concept Shop
Business Wire - January 17, 2000 06:16
PEBBLE BEACH, Calif.--(BUSINESS WIRE)--Jan. 17, 2000--Every golfer can now enjoy the Pebble Beach experience by shopping for its golf collection items anytime in a new, special online concept shop at Fogdog Sports (www.fogdog.com).
Pebble Beach Company and Fogdog Sports (Nasdaq:FOGD) today announced a new strategic relationship to bring the Pebble Beach Golf Shop to Fogdog. David Stivers, Pebble Beach Company executive vice president of brand management, said, "Fogdog is the only multi-sport Web site showcasing the exclusive accessories and products from the most premier golf destination in the world."
According to Stivers, the Pebble Beach Company views Fogdog as "an important partner for us in our Internet strategy. Fogdog truly values brand equity, and we trust them to represent our brand online with integrity befitting Pebble Beach. We are very pleased with the relationship."
"Fogdog empowers customers by empowering the brands they want," said Tim Harrington, Fogdog Sports CEO. "Pebble Beach is a brand golfers value, and it will be even more prominent with the upcoming AT&T Pebble Beach National Pro-Am and the 2000 U.S. Open there this summer."
The Pebble Beach Golf Shop on Fogdog features a variety of apparel, accessories and gifts bearing the famed Pebble Beach logo, including golf balls, windshirts, headwear, glassware, artwork, and exclusive items available only on Fogdog. |
