Some news to wake up the board. They are on the road to the IPO.....
from the Raging Bull board....
NEWS!!!
PCSI Retains Leading StrategicBranding and Investor/Financial Media Relations Firms
January 18, 2000 11:54 AM
HACKENSACK, N.J.--(BUSINESS WIRE)--January 18, 2000--
Siegel & Gale, Sloane & Company to Focus on Defining and
Enhancing PCSI's Public Persona in Advance of Anticipated IPO
Company to Change Name, Identity Design, Descriptors, etc.
PCSI, the e-Solutions subsidiary of Aztec Technology Partners, Inc., AZTC today announced it has selected leading strategic branding firm Siegel & Gale, and investor and financial media relations specialist, Sloane & Company, to assist PCSI in defining and enhancing its image in advance of an anticipated year 2000 initial public offering (IPO).
"We are focused on nothing less than establishing PCSI as a premier e-solution service provider among the top public and private companies in the space. As such, we are excited to partner with these leading communications companies that have experience in creating recognizable brands and fostering awareness," said Yvonne Dahl, vice president e-Business Strategy, PCSI. "We believe the combination of Siegel & Gale's experience in simplifying and creating world-class brands and Sloane & Company's strong capabilities with the investor and financial media, will help us with the challenge of differentiating ourselves in a competitive industry."
Ben Tandowski, president of PCSI added, "We believe now is the opportune time to begin these efforts as we move closer to our anticipated IPO."
Siegel & Gale has been retained to define PCSI's unique, memorable brand promise and to translate that promise into a new name and identity design. They will be working on brand expressions that are credible, relevant and motivating. Siegel & Gale's efforts on behalf of PCSI are currently in the early stages of development. Sloane & Company will help PCSI through the anticipated IPO process and facilitate the company's relations with the investor and financial media communities.
"We're delighted to have PCSI as a client," commented Alan Siegel, chairman and CEO of Siegel & Gale. "This company has amazing capabilities and depth, and we look forward to the challenge of successfully positioning them in a very competitive marketplace."
Billings were not disclosed. Both firms were selected after an extensive review of their peers in the branding and communications fields.
About PCSI
PCSI, a subsidiary of Aztec Technology Partners, Inc., is a full-service e-Solutions provider that designs, develops, and builds web-based application solutions that transform companies to achieve competitive advantage and innovation. The mission of PCSI is to make e-business work for companies through solutions that are intranet-, extranet- and Internet-based in the areas of e-commerce, customer relationship management, knowledge management, and business partner support. PCSI has an award-winning history of delivering business solutions to the Fortune 1000, middle market, and emerging businesses. Their experience spans multiple industries including telecommunications, financial services, pharmaceutical, health care, and media and entertainment. For more information, please visit PCSI's web site at www.pcsiusa.com.
About Aztec Technology Partners
Aztec Technology Partners, Inc. is a single-source provider of e- Solutions and e- Integration products and services for middle market and Fortune 1000 companies across a broad range of industries. Aztec helps clients throughout the U.S. gain competitive advantages by exploiting the power of intranet, Internet and extranet technologies. For more information, please visit the Company's web site at www.aztectech.com.
About Siegel & Gale
Siegel & Gale (www. siegelgale.com) is an international professional services firm that helps established and emerging companies create new businesses, brands, products, and services in the information economy. The firm combines a 30-year heritage as one of the world's leading brand identity, strategic marketing and information architecture firms with a customer-centered approach to Internet business strategy, design and research.
With an integrated approach, Siegel & Gale has helped hundreds of clients, including American Express, Bristol-Myers Squibb, Ernst & Young, Kodak, Girl Scouts of the USA, Citibank, Bayer Corporation, Medtronic, Scholastic, T. Rowe Price, Reciprocal and Lycos leverage the power of simple and powerful ideas, brilliantly expressed.
About Sloane & Company
Sloane & Company is a NY-based boutique communications firm specializing in financial public relations, investor relations, marketing communications, corporate communications and crisis counseling. The firm's strength rests in its ability to bring a fluid and experienced capital markets orientation to its assignments -- an in-depth understanding and recognition of the impact of financial media coverage on valuation and reputation. |
