Gomez in the headlines again today. Click below:
biz.yahoo.com
Tuesday January 18, 11:46 am Eastern Time
Company Press Release
SOURCE: Gomez Advisors, Inc.
Gomez Advisors Releases Groundbreaking Internet
Health Content Scorecard
More Consumers Looking for Health Content Than Any Other
Information on the Web
LINCOLN, Mass., Jan. 18 /PRNewswire/ -- Gomez Advisors, the leading online provider of e-commerce research and
analysis, released its first Internet Health Content Scorecard today, calling the scorecard perhaps the most useful resource on
the web. The online health content industry serves the largest number of consumers with an increasingly confusing number of
providers.
Out of an initial pool of 20 qualifying sites, onhealth topped the rankings as the number one site in Overall Score, while also
winning in both the On Site Resources and Relationship Services categories.
According to Gomez Advisors Senior Analyst and Director of Health Services, David Steele, M.D. ``There are over 20,000
sites on the web that provide health content and 30% of Internet users are looking for health information. Health is the largest
market segment on the web, and is an industry where consumers have tremendous options but few safeguards against false or
misleading information. We plan to be the objective advocate for the consumer.'
There are no restrictions on who can set up an online health site and supply information to consumers, causing concern over
inaccuracy and false information being distributed by unqualified individuals. ``The Gomez Advisors Internet Health Content
Scorecards aims to make health sites accountable to consumers by holding their feet to the fire when it comes to issues such
as full disclosure, comprehensive documentation and qualified sources. While it would not be humanly possible to check the
validity of each and every word within a website, we do a careful review of the steps sites take to make sure they instill
consumer confidence in the information they provide, such as disclosing authors, credentials, actively monitoring message
boards, etc.' Steele said.
Beyond providing comprehensive information, the top ranked sites in the Gomez Advisors Internet Health Content Scorecard
also help consumers manage their health with tools such as fitness calculators, risk assessments, ``Ask the Doctor' response
mechanisms and e-mail reminders for doctor's appointments. ``The best online health sites offer a wide range of content and
services to a large and growing audience of Internet users who want information on demand. Consumers face a virtual
mountain of sources for information; perhaps more pages are dedicated to health than any other subject on the web. Gomez
Advisors will be a critical filter to lead consumers to the best, most trustworthy sites for their particular needs. Our job is to
make sure people have the tools and resources they need to access the most accurate and reliable health information
available,' Steele said.
As part of their GomezHealth initiative, Gomez Advisors will expand its healthcare practice to women's health, alternative
therapies, nutrition, fitness and disease-specific sites during the coming months. ``When it comes to health information and
services on the web, we plan to make GomezHealth the place to go to find exactly what you are looking for,' said Steele.
About Gomez Advisors, Inc.
Gomez.com, at www.gomez.com, is an online leader in providing unbiased consumer ratings with the latest e-commerce
information and tools that promote informed online purchasing decisions. The Gomez.com site has grown into a premier
online hub where consumers can evaluate online service and product providers through nationally recognized Internet
Scorecards. These Scorecards rank the performance and quality of online service offerings for selected industries including:
airlines, apparel, auctions, autos, banks, booksellers, brokers, computers, consumer electronics, drugstores, furniture, gifts,
grocery services, insurance, mortgages, music, pet supplies, sporting goods, toys, travel and videos.
GomezPro is the professional services division of Gomez Advisors and features foremost industry experts offering detailed,
proprietary research, tools and analysis for specific e-commerce industries. GomezPro provides analysis and projections of
e-commerce trends, competitive analysis, and information on consumer behavior for companies that want to attract and retain
Internet customers.
Gomez.com, Gomez Advisors, Internet Health Content Scorecard, Gomez Wire, The E-Commerce Authority and
GomezPro are trademarks of Gomez Advisors, Inc. All other products and brand names are trademarks or registered
trademarks of their respective owners.
SOURCE: Gomez Advisors, Inc.
Related News Categories: banking, internet |
