EBOOKERS.COM (ebkr) - priceline/expdia of Europe Message Board

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Technology Stocks : EBOOKERS.COM (ebkr) - priceline/expdia of Europe

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To: Gary Korn who wrote (77)	1/19/2000 3:08:00 AM
From: blankmind	Read Replies (1) of 85

Ebookers.com launches $74 mln ad campaign Tuesday January 18, 1:49 pm Eastern Time LONDON, Jan 18 (Reuters) - Online travel company ebookers.com said on Tuesday it was launching Britain's biggest outdoor advertising campaign by an Internet company as part of a 45 million pounds ($74 million) pan-European drive to boost sales. The company said it would run 3,200 48-sheet posters across the United Kingdom and planned similar campaigns in Germany, France and Scandinavia. ``The size of this campaign is unique and unprecedented for an online company,' said ebookers.com chief executive Dinesh Dhamija. ``This scale of advertising will reinforce our position as the consumers' first choice for online travel and substantially increase our revenue.' Since floating on the Nasdaq and Germany's Neuer Markt exchanges last November, ebookers has taken over five major European Internet travel companies including Cosmos and Take-Off Reisen in Germany, Lloyd Tours in Finland and two leading direct discount fares operations - Swedish STT Airlines AB and Geotours in Norway. Ebookers.com said last week it would become the flight booking partner of Valuemad.com, the website of British supermarket chain Asda Group Plc, now owned by Wal-Mart (NYSE:WMT - news). ($1 equals .6109 Pound)

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