Informix Announces Powerful New Software Package for Building, Analyzing and Marketing E-Commerce Web Sites
MENLO PARK, Calif.--(BUSINESS WIRE)--Jan. 19, 2000--
i.Sell v2.0 Launched as the Best Tool Available to Improve
On-Line Sales, One-to-One Marketing and Customer Satisfaction
Informix(R) Corporation (NASDAQ: IFMX), today launched a powerful, enhanced end-to-end e-commerce software solution -- i.Sell(TM) v2.0 -- that answers for the first time some of the most pressing problems of conducting business on the Internet.
Using i.Sell v2.0, e-commerce companies can now manage one-to-one Web marketing and promotions, online transaction processing and customer data analysis smoothly and quickly with a single software solution. The product features are designed to take users seamlessly from on-line Web site creation to personalized promotions and from marketing to customer service, both during and after e-commerce transactions.
The new software package can be deployed quickly, yet enables rich and complex personalization and analysis of customer profile information. It will allow companies for the first time to add distribution channels and improve customer satisfaction and loyalty. With i.Sell v2.0, companies can deliver a unique and compelling shopping experience.
"The strength of the Internet economy hinges on strong relationships with customers," said Jean-Yves Dexmier, Informix president and CEO. "Informix understands the requirements of a customer-driven, analytical solution and we have created i.Sell v2.0 as the Internet tool most likely to help e-commerce companies win in the i.Economy."
A leading user of i.Sell, Skechers USA, Inc. was ready to begin on-line sales of footwear, when it looked to Informix to have its site ready in time for the next catalog. The roll-out was so successful that Skechers USA, Inc. will soon broaden its customer service and marketing, through personalized merchandizing, frequent shopper discount programs and limited-time only promotions.
About i.Sell
Informix i.Sell 2.0 is a complete end-to-end e-commerce solution that combines the most powerful database transaction engine, Informix Dynamic Server(TM), with the best-of-breed E-commerce applications, i.Informix enterprise consulting services, and global support. i.Sell 2.0 has added more business-critical personalization, security and global operations features to give a compelling shopping experience, scalable transacting to support a growing business, and the sophisticated analysis needed to help improve sales.
i.Sell 2.0 consists of the following components:
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-- Personalizer: a framework for developing and deploying
personalized content based on visitor profiles and their on-line
behavior. The Personalizer Console, a client-side administration
tool, allows business managers to define business rules for
targeting personalized content to visitors.
-- Merchandiser: a framework for an on-line catalog and a
customizable order processing pipeline to quickly set up an
on-line store.
-- Application Server: a 100% Java-compliant application server that
manages the life cycle and system resources of the JavaBeans and
Servlets. It provides a scaleable, fault tolerant platform to
develop extensible E-Commerce applications.
-- Developer: a development tool used by software engineers to
develop, configure and deploy all the Java components and Servlet
Beans in the Application Server.
About Informix
Based in Menlo Park, California, Informix Corporation specializes in advanced information management technologies that help enterprises in the i.Economy get to market quickly, generate new revenue, build a unique strategic advantage, and solve their most complex business problems. Informix offers customers a complete software infrastructure for the Web that delivers highly scalable transaction processing, personalized content management, integrated business intelligence, full multimedia capabilities and complete e-commerce solutions. For more information, contact the sales office nearest you or visit our Web site at www.informix.com.
(c) 2000 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), i.Sell(TM) and Informix Dynamic Server(TM).
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CONTACT:
Miller/Shandwick Technologies
Jeni Cantley, 650/596-5863
jcantley@miller.shandwick.com |
