Newbridge Networks Appoints Brian Keating as Executive Vice
President, Global Marketing and Broadband Solutions
MAIDENHEAD, England, Jan 20, 2000 (BUSINESS WIRE) -- Newbridge
Networks(R) (NYSE:NN)(TSE:NNC) today announced it has appointed Brian
Keating to the position of executive vice president (EVP) of global
marketing and broadband solutions.
Newbridge Networks, which supplies the world's largest
telecommunications operators with core switches to power their
networks, is spearheading new solutions in the digital subscriber line
(DSL) and wireless technology areas. The focus of this new initiative
is to create and supply total solutions to telecommunications
operators, rather than simply supplying the technology alone.
Keating has successfully launched this approach in Europe, the Middle
East and Africa (EMA) where he headed Newbridge Networks marketing and
pioneered the company's 3dSL approach within the DSL market. The 3dSL
solution enables incumbent telecommunications operators to use their
existing copper infrastructure for the distribution of movies, digital
TV and fast Internet access and thus fight the challenge of the cable
companies head on.
Pearse Flynn, president and COO of Newbridge Networks said, "Brian has
played a key role in revitalizing Newbridge Networks in EMA where the
company has recorded over 40% revenue growth in the past year. He was
directly responsible for changing the company's marketing strategy in
EMA and for Newbridge's high profile at recent events such as Telecom
99, Geneva."
Brian Keating joined Newbridge Networks in July 1999 having worked
previously for Global Knowledge Networks, the world's largest
independent IT solutions provider where he held the position of
managing director.
Commencing his career in Australia, Keating founded an exhibition and
publishing company, Expo Oz Pty Ltd. Drake International acquired this
company in 1990 and appointed Keating vice president of its exhibitions
and conferences group, specializing in training and technology events.
Building on his experience in overseas commerce, Keating became project
coordinator to the European Commission and a consultant for the Russian
Government in 1991. Whilst in Russia, Keating launched Apple Computer
IMC Russia representing Apple in Russia and CIS as the company's first
general manager in that territory. Since leaving Apple, Keating held
the position of general manager of In Unison Ltd, the first Apple OEM
licensee in Europe, and he remains a non-executive director of Learning
Information Systems Ltd.
Newbridge Networks designs, manufactures, markets and services wide
area networking solutions for Internet service providers; local,
long-distance, and wireless communications companies; cable television
carriers; and corporate customers in more than 100 countries. The
Company leverages its relationship with a growing family of Newbridge
Affiliate companies and strategic alliances with numerous other
networking companies to deliver complete, end-to-end solutions.
Newbridge customers include the world's 350 largest telecommunications
service providers and more than 10,000 corporations, government
organizations and other institutions. Founded in 1986, the Company
employs more than 6,000 people on six continents. News and information
are available at www.newbridge.com.
Newbridge and logo are registered trademarks of Newbridge Networks
Corporation.
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