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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: Thomas Mercer-Hursh who wrote (15767)1/20/2000 12:39:00 PM
From: DownSouth  Read Replies (1) of 54805
 
Oracle's dominance at the enterprise level is because of proprietary open architecture, I am sure you will agree. (I agree with your enterprise/workgroup/personal market tier labels.) Also, the switching costs are tremendous. It isn't just sys admin training, it is often app re-write, data migration, re-engineering of app to app interfaces. Huge costs and disruptions and growing with Web DB and Oracle's 3-tiered app server for Web architecture.

I am now convinced that Oracle is the Gorilla at the enterprise level. They got there through the first RDBMS tornado of the early 90's and are not threatened by the monkeys. They got there for the reasons you list, plus the most important factor was their aggressive porting of Oracle to every major minicomputer and mainframe platform of the late 80's/early 90's. This created Oracle's first and most important value chain because the hundreds of software vendors of the time wrote thousands of apps on Oracle so that they were not locked out of markets due to platform incompatibilities. Oracle was the de-facto RDBMS standard because that is what the commercial off the shelf apps were written for.

It was MSFT that came up with the ODBC "standard" in a effort to cause software companies to write to a platform that MSFT could support. That strategy worked at the workgroup level, and, to a lesser degree, at the enterprise level. However, the SQL Server platform cannot support enterprise RDBMS. In fact, the ODBC standard cannot support enterprise level RDBMS apps.
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