Simplexity.com Launches Wireless Phone and Service Superstore
Customers Can Comparison Shop From Nearly 1,500 Service Plans and 100 Phones In the Top Metropolitan Areas Across the United States
RESTON, Va., Jan. 18 /PRNewswire/ -- Simplexity today launched an online marketplace offering customers the chance to compare all the wireless phones and service plans available to them and allowing them to complete their purchase online in minutes. Whether a customer is contemplating their first wireless purchase or wants to explore upgrading their current service, Simplexity brings clarity to the wireless shopping experience.
The site offers information on nearly 1,500 rate plans from 26 of the nation's leading wireless carriers, including AT&T Wireless, GTE Wireless and Sprint PCS. Phones from all the leading manufacturers are presented, including Ericsson, Motorola and Nokia.
Customers on the Simplexity.com site are able to learn about wireless products and services and to quickly sort through the myriad of options available to them. The neutral and unbiased format allows for easy comparison and the straightforward checkout process allows customers to complete their transactions entirely on the Web. Simplexity's wireless offering provides the most comprehensive information on phones and plans available online and makes that information usable my simplifying industry jargon and describing features using a standard vocabulary.
Simplexity.com offers full customer support via phone and email throughout the selection, order and provisioning process. Special needs that are not accommodated on the website can be handled through a customer-care team with extensive experience selling wireless phones and service.
BestBuy.com, Inc. has invested $4 million in Simplexity and has formed a comprehensive strategic alliance to offer a broad range of telecommunications services online, including wireless.
''Telecommunications is one of the fastest growing segments for Best Buy,'' said Scott Bauhofer, General Manager of BestBuy.com. ''Simplexity's technology and content will be incorporated into BestBuy.com to make it easy for our customers to choose the best services and plans for their needs. Their architecture has the potential to completely reshape today's complex telecommunications marketplace.''
Simplexity is strategically allied with key players in Internet commerce and wireless. Sonera, the leading Finnish telecommunications company and a pioneer in mobile communications is also an investor in the company. Sonera has investments in a number of service providers in the U.S., including Aerial and Powertel. Sonera will be a major stakeholder in Voicestream, when that company completes its mergers with Omnipoint and Aerial.
Simplexity's comprehensive content has already picked up support among some of the leading Internet comparison-shopping sites. CNET, epinions.com, and Inktomi receive data on phones and rate plans from Simplexity to help customers make an informed purchase choice.
About Simplexity, Inc.
Founded in 1998 and headquartered in Reston, VA, Simplexity is changing the way telecommunications are bought and sold. The Simplexity.com website, and Simplexity's unique and powerful Xact architecture, have attracted major telecommunications carriers and strategic partners. The company's mission is to help bring order to the complex and confusing telecommunications marketplace. Simplexity enables users to learn about and compare the thousands of options available to them and enables carriers to interact directly with the fastest growing but most fragmented segment of the telecom market. Simplexity's highly experienced management team comes from such leading internet, technology and telecommunications companies as @home, AT&T, Bell Atlantic, Cable & Wireless, Hewlett-Packard, Intel, MCI WorldCom, Network Solutions, Scient, Sun Microsystems, VeriFone and Vicinity. The Simplexity.com website meets the strict disclosure, choice and security requirements of TRUSTe, the leading online privacy seal program, and utilizes eCredit.com, Inc., the leading provider of on-line credit verification and related services.
For further information, please visit the Simplexity Web site at simplexity.com.
Simplexity, Simplexity.com, and Xact are trademarks of Simplexity, Inc.. All other trademarks are the property of their respective owners.
SOURCE: Simplexity.com |
