(COMTEX) B: HOUSEHOLD DIRECT.COM ANNOUNCES ADVERTISING AGREEMENT WITH DOUBLECLICK
HOUSEHOLD DIRECT.COM TO USE DOUBLECLICK'S AD SERVING TECHNOLOGY, DART to Target
Ads
NEW YORK, Jan 21, 2000 /PRNewswire via COMTEX/ -- HouseHold Direct.com
(OTC Bulletin Board: BYIT) announced today that it will begin its
advertising campaign on the DoubleClick (Nasdaq: DCLK) Network within
the next ten days. DoubleClick is the industry's leading provider of
global Internet advertising solutions.
The advertising campaign will coincide with the launch of the new
HouseHold Direct.com Web site. The initial campaign, once started, will
run for 15 days on DoubleClick's Network of sites.
"As HouseHold Direct.com prepares to launch its new Web site later this
month, it is important to make as many people as possible aware of our
company and our Web site," said John Folger, President of Household
Direct.com. "We believe DoubleClick's targeting capabilities will help
us attract people to www.householddirect.com."
DoubleClick's Director of Inside Sales, Barrie Levitt Knee, said,
"DoubleClick is committed to providing our customers with the solutions
they need to reach their target audiences. We're pleased that HouseHold
Direct.com has chosen DoubleClick to assist them in their efforts."
DoubleClick Inc. (http://www.doubleclick.net ) is a leading provider of
comprehensive global Internet advertising solutions for marketers and
Web publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for
online media campaigns. DoubleClick Inc. has Global headquarters in New
York City.
HouseHold Direct.com (http://www.HouseHoldDirect.com ) offers a unique
cost-plus handling shopping service on the Internet. The company's Web
site allows consumers to purchase brand name products at direct
manufacturer and distributor prices. This arrangement works well for
both consumers and manufacturers -- consumers buy products without a
retail markup and manufacturers are able to offer specific products to
qualified consumers.
Additional information on HouseHold Direct.com, including Frequently
Asked Questions (FAQ) can be obtained at
www.1stnettech.com/householddirect/ or by sending an email to:
smartstockadvisor@yahoo.com.
Safe Harbor for Forward-Looking Statements: Except for historical
information contained herein, the statements in this press release are
forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Reform Act of 1995.
Forward-looking statements involve known and unknown risks and
uncertainties, which may cause the company's actual results in future
periods to differ materially from forecasted results. These risks and
uncertainties include, among other things, product price volatility,
product demand, market competition, risk inherent in the company's
domestic and international operations, imprecision in estimating
product reserves and the company's ability to replace and expand its
holdings.
CONTACT: Investor Relations -- SmartStockAdvisor.com,
Toll Free: 877-643-8821, or smartstockadvisor@yahoo.com
Web Site: 1stnettech.com
SOURCE HouseHold Direct.com
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: Patrick Brink of LaBreche Murray, Media Relations,
612-392-7612, or pbrink@labrechemurray.com; or Geoffrey Eiten
of OTC Financial
Network, Investor Relations, 781-449-8696, ext. 13, or
geiten@otcfn.com, both
for HouseHold Direct.com
WEB PAGE: householddirect.com
GEOGRAPHY: New York
INDUSTRY CODE: MLM
SUBJECT CODE: OTC |
