8/2/99 M2 Presswire (Pg. Unavail. Online)
1999 WL 22089950
M2 PRESSWIRE
Copyright 1999 M2 Communications, Ltd. All Rights Reserved.
Monday, August 2, 1999
FLEXION SYSTEMS: Top Levi's communicator joins start-up aimed at small
business
Derek van Bronkhorst, the former Director of Global Communications at
Levi Strauss & Co has joined Flexion Systems, an international start-up
business, as the Global Head of Marketing.
Although van Bronkhorst will be tasked with overseeing all marketing
to Flexion's wide range of audiences, including the channel and
software providers, his extensive consumer marketing experience will be
particularly valuable in reaching Flexion's ultimate end-users in the
fast growing small to medium sized enterprise (SME) sector.
The challenge facing van Bronkhorst at Flexion is to demonstrate how
the integration of voice and data technologies with applications can
bring effective customer relationship management within the reach of
small businesses.
Van Bronkhorst is well qualified to take on this challenge. In his
previous role at Levi's, he was responsible forstrategic communications
planning across the organisation from mass consumer campaigns to
programmes for more niche audiences. At Levi's, van Bronkhorst's
combined his communications expertise with his interest in technology to
drive Levi's online initiatives, including the development and promotion
of the company's Internet and intranet sites, and assisting in the
introduction of a very successful consumer e-commerce strategy.
Van Bronkhorst's work at Levi's built on experience he had gained at
Siemens, where he was responsible for all areas of communications:
managing strategic planning for corporate and product announcements and
acting as the official company spokesperson. Van Bronkhorst was also
instrumental in the concept development for the Siemens Internet site.
Andrew Bale, Chief Executive Officer of Flexion Systems explained the appointment: "Small businesses are increasingly aware that really
efficient communications are key to owning the competitive edge but
knowing what they need and where to find it can be difficult. Derek will
be able to explain the options open to them and hopefully point small
businesses in our direction. I think Derek has the skills and breadth of
experience to breathe fire into our proposition and really bring the
Flexion solution to life."
Van Bronkhorst added, "These are really exciting times for small
businesses - the world of electronic communications, especially
e-commerce, has meant that they no longer have to think small and that
they can now look to compete professionally with the best in their
market. Flexion will be a catalyst in turning this business opportunity
into a reality for its users. Demonstrating the benefits up-front is the
real challenge, as it is with any new idea, but it's one I'm looking
forward to."
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