5/17/99 M2 Presswire (Pg. Unavail. Online)
1999 WL 17563907
M2 PRESSWIRE
Copyright 1999 M2 Communications, Ltd. All Rights Reserved.
Monday, May 17, 1999
FLEXION SYSTEMS: Technology solution for UK's largest market sector Flexion
Systems open for business
Flexion Systems, an innovative new British company, launched today in
both the UK and North America. Its management team of seasoned industry
executives from 3Com, Siemens and Racal, set out the company's mission:
to address the unmet communications requirements for small to medium
sized enterprises (SMEs). Flexion will do this through a PBX-based
technology solution that provides practical tools for effective,
professional customer relationship management at a fraction of the cost
of legacy systems (up to 70%).
The SME sector is the UK's largest and fastest growing market. It is
estimated to comprise some 3.5 million businesses in the UK and
represent a market opportunity for Flexion of GBP250m each year up till
and including 2001.
The Flexion proposition allows small and medium sized businesses to
realise the competitive and commercial advantages to be gained from the
convergence of voice and data communications and applications. The
Flexion solution has been developed to make communications technology
understandable and easy to use. It delivers a cost-effective, innovative
technology offering, with a future-proof solution that provides seamless
migration to next generation services and applications.
Flexion has created a robust, integrated voice and data solution
designed with the end-user, service provider and reseller in-mind. The
Flexion solution, the X300, is fully integrated and can be installed and
managed by one supplier. This eliminates the need for a dedicated
in-house IT manager as well as eradicating the headaches normally
attached to purchasing and using traditional communications products. It
will deliver not only telephone calls, voice, e-mails, the internet and
faxes to the desktop but also applications such as screen pops and
remote access and messaging as well as uniquely providing pro-active IT support.
Andrew Bale, CEO and founder of Flexion Systems said: "Telephony
services are profoundly different today from as little as five years
ago. Yet the business requirement for ubiquity and true 24:7 global
accessibility to the sophistication and reliability of the telephone
hasn't changed at all.
"While the world of PC-based applications is full of innovation and
rapid development of new products and services the telephony world is
dominated by expensive applications aimed at corporate resellers. CTI
has been slow to evolve and reach a mass market due to the complexity
and cost - Flexion Systems is here to change the landscape."
As the public network evolves from circuit to packet switching, voice
remains the primary mode of communication, yet small businesses also
spend significant sums on their data applications. Flexion provides the
bridge between the small business eager to communicate more effectively
and professionally and the resellers' and service providers' desire to
fulfil this demand.
Integral to Flexion Systems achieving its vision are its strategic and
reseller partners. The reseller immediately gains a wider, more
profitable and service-orientated portfolio, fostering long-term
customer relationships and new revenue opportunities. Service providers
also benefit from increased revenue and a way into the hard-to-reach
small business community.
As endorsement of Flexion's vision, the company was chosen by
Microsoft for the Windows 2000 First Looks programme. This means that
partners can install and configure the system easily, while users can
access the features via tools they already know and use today.
"In effect we are creating a virtuous circle between the end-user, the
reseller and service provider that unlocks business potential for all
three," concludes Bale.
Businesses interested in partnering Flexion should call on +44 (0)
1628 827260 or access the Web site at www.flexion.com. |
