Fingherhut Deal - This deal dramatically illustrates my point that the exponential rate of growth in NETP's customer base is disguised by the fact that so many new customers come through partners and alliances. NETP seems to just count the direct sales on its "official" customer list not the sales made through partners and alliances.
Look at Fingherhut's interests - with one stroke all of these are now NETP customers:
All groups within the Federated Stores - such as Macy's and Blommingdale's and.....
"Fingerhut Companies Inc. is a leading database marketing company selling a broad range of products and services through catalogs, direct marketing and the Internet. The company is a wholly owned subsidiary of Federated Department Stores Inc. Fingerhut also owns Popular Club, a membership-based cataloger of general merchandise, Arizona Mail Order and Bedford Fair, catalog apparel companies, and Figi's, a food and gift catalog company. In addition, the company owns equity stakes in leading Internet retailers PC Flowers & Gifts Inc., The Zone Network, FreeShop, Roxy.com, Handtech.com and iBirthday.com. Based in Minnetonka, Minn., the company and its subsidiaries employ approximately 12,000 people."
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