Compaq Message Board - Msg: 12661303

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Technology Stocks : Compaq

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To: PCSS who wrote (76389)	1/24/2000 2:17:00 PM
From: rupert1	Read Replies (2) of 97611

COMPAQ is the new main sponsor of F1 BMW-Williams team. The team colours are black and silver so the COMPAQ logo on the chest of driver's suit and the car is black. But they are really splashing the red logo everywhere else - I have never seen a logo used so dominantly than at today's press conference and publicity film. The team announced their second driver today - a 20 yr old English lad. He will be second behind Ralph Schumacher. The press conference was all over UK TV today every half hour and will be front page in newspapers tomorrow. COMPAQ is across the chest of the uniform, all over the wall in the press conference and on wall-to-wall hoardings at the test track at Silverstone and nothing else is advertised. The effect is that the COMPAQ logo is on screen front and centre for most of the time. The BMW-Williams team is the leading British team and has a big following in Germany and elsewhere.

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