Amazon.com, Dell Online, FedEx, Motorola & Red Hat Place Online Ad Campaigns With EarthWeb's Network of Internet Sites
Leading Business-to-Business IT Portal Adds New Customers to Its
Advertiser Base
NEW YORK, Jan. 24 /PRNewswire/ -- EarthWeb (Nasdaq: EWBX - news) announced today that its advertiser base for the
fourth quarter of 1999 includes over forty new advertisers that include a wide range of companies across major industries.
Companies such as Amazon.com (Nasdaq: AMZN - news), Dell Online (Nasdaq: DELL - news), FedEx (NYSE: FDX -
news), Motorola (NYSE: MOT - news) and Red Hat (Nasdaq: RHAT - news) have placed online ad campaigns with
EarthWeb's network of online services.
''This continuing expansion of our advertiser base is significant because we believe it is a result of the strong value proposition
of online campaigns,'' said Bill Gollan, Senior Vice President at EarthWeb. ''As EarthWeb and its network of online services
continue to provide online ad campaigns focused on the IT industry, we expect advertisers will allocate increased media
investments with our online services.''
The new advertisers, whose campaigns are displayed throughout EarthWeb's network of online services, expand EarthWeb's
roster of advertisers for its content areas and bring this customer base to over 366 clients. Other EarthWeb advertisers include
Adobe, Bell Atlantic, Comdisco, Eastman Kodak, Ericsson, Gateway, Hitachi, IBM, MCI, Microsoft, Net Bank, Office Max,
Sprint and Sun Microsystems.
''We believe advertisers see the value of EarthWeb as a B2B portal to the global IT industry which has significant purchasing
capabilities for a broad array of products and services,'' said Wendy Nathan, Vice President of Worldwide Sales, Business
Partnerships and Alliances at EarthWeb. |
