ebookers.com Announces Exclusive Partnership With Virgin Website; Gains Unlimited Access to Virgin Radio's 100,000+ a Week Online Visitors
Monday January 24, 6:45 am Eastern Time
Company Press Release
SOURCE: ebookers.com plc
LONDON, Jan. 24 /PRNewswire/ -- ebookers.com, (Nasdaq: EBKR - news) Europe's No.1 online travel specialist, today announced its pioneering partnership with Virgin's online audio site, virginradio.com .
Virgin Radio was the first European radio station to broadcast continually on the Internet, and virginradio.com is Europe's most popular Internet radio station attracting more than 500,000 listeners from all over the world every month. The exclusive sponsorship arrangement with Virgin guarantees ebookers.com (http://www.ebookers.com ) unlimited access to all virginradio.com's visitors.
The unique 'first-of-its-kind' promotion will initially run over a short time period and if successful ebookers.com will look to complete a more permanent agreement in the future. Currently, listeners logging on to virginradio.com will hear one of four brand-new 10-second commercials promoting ebookers.com, including prominent logo placement with links to the website.
Dinesh Dhamija, CEO of ebookers.com commented, ``Our arrangement with Virgin is further evidence of our penetration into the online marketplace. Our pan-European brand development and growth strategy is based on developing a presence in European markets and targeting the appropriate online audience. I firmly believe that Virgin listeners are within this audience and we look forward to offering them an added range of high quality, high value services.'
The arrangement with Virgin follows ebookers.com's announcement last week of the launch of the largest ever UK outdoor poster campaign by an Internet company to date. It additionally follows the start of ebookers.com's advertisement contract with Capital Radio, London's most popular radio station attracting over 3 million listeners a week, which began on January 19th and runs until January 29th inclusive.
Forward-Looking Statements
Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in such forward looking statements. Potential risks and uncertainties include, without limitation, the company's ability to identify, acquire and integrate its potential subsidiaries across Europe, its ability to significantly increase its online revenues and sales volumes, to maintain and develop relationships with travel suppliers and strategic partners and to attract and retain customers, potential adverse changes in its gross mark up or in commission rates, unforeseen events affecting the travel industry, the impact of year 2000 issues, and the company's dependence on its ability to establish its brand. These and other risk factors are described in detail in the company's Prospectus dated 11 November 1999, which has been filed with the Securities and Exchange Commission, USA and the German Prospectus dated 11 November 1999, filed with the Neuer Market, of the Frankfurt Stock Exchange, Germany.
SOURCE: ebookers.com plc
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