Hello John, I think the quite company has nothing on this company.
I did finds this at the Real World Marketing web site, under new companies.
realworldmktg.com
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Northland Purchase -- 9/15/99
World Growth Strategy -- 6/11/99
Santerre Wins Wearing Ice Vest
08/17/99
PRESS RELEASE CONTACT: Jay Wilson, President & CEO, Real World Marketing (480)922-7062
CRYOpakø: John Morgan, President & CEO, Cryopakø Corporation (800)667-2532
WHAT'S IN A BRAND? JUST ABOUT EVERYTHING!
Cryopakø Corporation's New Brand Symbol Wins AIGA Prisma Award
What's in a brand? Everything, according to Jay Wilson, president of Real World Marketing of Scottsdale, AZ, the company behind the development of the new brand identity for Cryopakø Corporation. And to prove it, his company, along with Campbell, Fisher, Ditko Design of Phoenix, has taken home a Bronze award in the 1999 American Institute of Graphic Artists (AIGA) Prisma Awards trademark category.
"The brand identity is the first association people have with a product, and the lasting impression they take away," Wilson said. "It's crucial to develop a symbol that will be identified with its message and communicates exactly what the company stands for. We put a lot of work into the cryopakø brand and we believe it's right on target. This award validates our belief in what we've created. It's the icing on the cake."
In working with CFD, Wilson and his partners started with the important discipline of the brand strategy development process -- outlining exactly what the cryopakø product does, and what that means to its customers. cryopakø's patented design consists of sheets of non-toxic liquid-filled laminate pouches that can be used in a diverse range of applications. It keeps perishable items chilled to a specific temperature longer and more efficiently than any other product on the market. This product benefit led the Real World team to search for something that communicates that attribute simply and clearly. "Our research turned up the fact that the scientific symbol for "constant" is the lower case letter k," said Dave Mills, executive vice president/brand strategist of Real World. "We looked at the product name and realized that the 'k' at the end presented us with several opportunities. Since the letter k represents a constant, we knew that the kø symbol would be an excellent way to symbolize constant temperature. It just felt like a natural."
Another natural fit is Real World Marketing's 21st Century business approach.
It's no secret that technology has changed the way the world does business, and Real World Marketing is riding the wave of that change, according to Wilson. "Traditional businesses all over the world are taking advantage of new technology to connect with their customers, suppliers and partners. We are no exception. And it's a natural fit for Cryopakø Corporation" said Wilson. "For a company like Cryopakø that's growing and expanding and needs to move quickly, but with a careful eye on the bottom line, we can offer them speed, convenience and excellent customer service delivered in nano seconds across the Internet.
By taking the virtual business approach, we can give them, on a worldwide basis with no regard to distance or geography, the talent and resources without the nightmares of endless meetings, schedule conflicts and traffic jams -- and without the expense of a full-time staff to fulfill the responsibilities. With the Internet, we can do it all from Scottsdale, Arizona, U.S.A. It's working beautifully for Cryopakø ."
Cryopakø Corporation, in partnership with Real World Marketing, has begun to implement an aggressive marketing strategy, with Wilson and his partners guiding the way. Real World continues to achieve outstanding results by selecting world class talent in the highly competitive arena of creative development, graphic design, public relations and other areas. Being able to match the right supplier with the right job has given Cryopakø the edge in staying on track with both its products and its finances.
"We wouldn't have done it any other way," said John Morgan, President and CEO of Cryopakø Corporation. "We have achieved excellent results with the firms Real World Marketing has selected to date, and are confident that will continue. We are also committed to continuing down the virtual business path." For his part, Morgan sees their virtual partnership and successful development of the new k symbol as strong first steps -- with more to come.
Next on the lineup will be the debut of the new cryopakø brand in the retail marketplace through a recently signed sales and distribution agreement with International Industrial Development Associates (I.I.D.A.). This agreement calls for I.I.D.A. to sell a minimum of $20 million of Cryopakø 's line of pakø products -- beginning with cryopakø flexible ice blankets -- to some of the nation's largest retail chains. These include club stores such as Costco, Sam's and BJ's; drug chains including Walgreen's, Osco and CVS; mass-merchandisers including Target, K-Mart, Wal-Mart and Sears; and supermarkets such as Albertson's, Kroger and Safeway.
"Real World Marketing and CFD have developed a dynamic, award-winning, memorable brand identity that will imprint cryopakø in the minds of consumers worldwide," said Wilson. "Now it's up to us to go out and build on that. The development of k and the contract with I.I.D.A. are exciting first steps on the road to the global marketplace for Real World Marketing and Cryopakø ."
Cryopakø Industries Inc. develops, manufactures and markets temperature-controlling products and packaging systems for the transport of pharmaceuticals, seafood, airline food and beverages, and for Internet directed retail and commercial shopping networks. The company is headquartered in Vancouver, British Columbia, and its shares are traded on the Vancouver Stock Exchange under the symbol CII.V. For more information about Cryopakø Industries Inc. or its patented products, visit the Company's web site at www.cryopakø.com, or call toll-free (800) 667-2532. For more information about Real World Marketing, visit their website at www.realworldmktg.com.
Internet: www.cryopak.com
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