HBO and NETP - Big News
biz.yahoo.com
Wednesday January 26, 7:00 am Eastern Time
Company Press Release
SOURCE: Net Perceptions, Inc.
HBO.com Teams With Net Perceptions to Deliver Personal Movie
Recommendations Online
MINNEAPOLIS, Jan. 26 /PRNewswire/ -- Net Perceptions Inc. (Nasdaq: NETP - news) announced today that it has signed an agreement with Home Box Office
(HBO) to help establish the network's online properties as destinations of choice for people seeking personalized entertainment recommendations and information.
Net Perceptions will work with HBO's Interactive Ventures team to create an ``entertainment advisor' for both HBO.com and Cinemax.com. Based on users'
interests and viewing habits, the application will allow them to find personalized movie recommendations among Hollywood films appearing on HBO and Cinemax,
as well as those in theaters or available on video. In addition to recommendations, the new feature will alert consumers via e-mail about upcoming programs on
HBO and Cinemax based on their previous selections.
``I can't think of a more effective use of Net Perceptions technology than in entertainment, a category that is heavily driven by personal preferences,' said Steven
Snyder, president and CEO, Net Perceptions. ``We're delighted that HBO has chosen the Net Perceptions© Recommendation Engine for its sites and we're
confident that our relationship will further enhance HBO's reputation as the destination of choice for all kinds of entertainment fans.'
``Net Perceptions' personalization technology will provide a fun and useful tool to help our fans sift through the entertainment choices on TV and beyond,' said
Sarah Cotsen, vice president, Interactive Ventures at HBO. ``By providing such valuable features, we hope to make our sites repeat destinations for consumers as
they surf the Web.'
About Home Box Office
Home Box Office is the premium television programming division of Time Warner Entertainment Company, L.P., providing two 24-hour premium television
services, HBO and Cinemax. Together, both networks reach nearly 35 million subscribers in the United States via cable, C-band satellite, direct broadcast satellite
(DBS) and microwave (MMDS), as well as in the lodging industry. Home Box Office's international ventures bring HBO branded services to more than 40
countries around the globe.
About Net Perceptions
Net Perceptions is the leading supplier of real-time personalization solutions that enable businesses to market to customers on a true one-to-one basis across
multiple touch points. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences
with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held
company that operates additional offices in New York, San Francisco, and Reading, England, and a joint venture office in Japan. Customers include many of the
world's best-known brands including Art.com, Bertelsmann, Billboard TalentNet, CDNOW, E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online.
For more information about Net Perceptions products, visit netperceptions.com or call 800-466-0711. |
