Some nice news....
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MessageMedia Inks 67 Contracts Worth More Than $4.5 Million in Fourth Quarter
Company Points to Strong Mix of New Clients and Extended Services to Existing Clients
BOULDER, Colo.--(BUSINESS WIRE)--Jan. 26, 2000-- MessageMedia Inc. (Nasdaq: MESG), a leading provider of e-mail marketing and customer relationship management services, announced today that it signed 67 new contracts in the fourth quarter of 1999, representing over $4.5 million in business. Among the companies signing with MessageMedia in the fourth quarter were Charles Schwab and Company, Cisco Systems, ClickMail.com, Compaq, Dell Computer, Eddie Bauer, Martha Stewart, NBC Television, R.R. Donnelley and Ticketmaster-CitySearch.
"E-mail is the ultimate on-line marketing and CRM tool," said Larry Jones, president and CEO of MessageMedia. "These new business numbers show that marketers across all segments are beginning to realize that e-messaging is more than a marketing tool, and can be a very cost effective customer management tools as well. Our more sophisticated clients are complimenting their e-mail marketing efforts with more strategic use of e-mail to build and strengthen long-lasting customer relationships. Our clients value e-mail for its unique ability to speak to specific market segments and to personalize the message using permission-based, one-to-one marketing techniques."
The Q4 contracts mentioned above represent a blend of outsourced, hosted applications, e-surveys and software solutions. Jones also points to a significant surge in business to business e-mail solutions being implemented for clients such as Cisco, Schwab and Dell. "We believe that this segment is here to stay and will represent a huge opportunity to grow our revenues in 2000," he said.
"We continue to have the broadest set of e-messaging services in the industry," Jones notes. "These tools allow us to grow an account from its initial signing by not only growing their customer base, but also by cross-selling new and innovative services throughout the organization. As a result, we are seeing higher CPM billing rates and more targeted email campaigns by segmentation on their e-mail databases and more frequent mailing. All of these trends will fuel our growth in 2000."
To illustrate, Jones points to company reports that show overall mailings have grown consistently throughout 1999 with CPM and revenue per mailings growing at a faster rate. "The e-mail marketing business is driven by targeted mailing events rather than purely by message volume," Jones said. "MessageMedia's strength is in our ability to customize campaigns for the customer and to utilize e-mail in creative ways such as surveys to gain customer intelligence and increased customer retention."
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