MessageMedia Inks 67 Contracts Worth More Than $4.5 Million in Fourth Quarter
Company Points to Strong Mix of New Clients and Extended Services to Existing Clients
BOULDER, Colo.--(BUSINESS WIRE)--Jan. 26, 2000-- MessageMedia Inc. (Nasdaq: MESG), a leading provider of e-mail marketing and customer relationship management services, announced today that it signed 67 new contracts in the fourth quarter of 1999, representing over $4.5 million in business. Among the companies signing with MessageMedia in the fourth quarter were Charles Schwab and Company #reply-12624071, Cisco Systems #reply-12233363, ClickMail.com, Compaq, Dell Computer, Eddie Bauer, Martha Stewart, NBC Television, R.R. Donnelley #reply-12291511, and Ticketmaster-CitySearch.
''E-mail is the ultimate on-line marketing and CRM tool,'' said Larry Jones, president and CEO of MessageMedia. ''These new business numbers show that marketers across all segments are beginning to realize that e-messaging is more than a marketing tool, and can be a very cost effective customer management tools as well. Our more sophisticated clients are complimenting their e-mail marketing efforts with more strategic use of e-mail to build and strengthen long-lasting customer relationships. Our clients value e-mail for its unique ability to speak to specific market segments and to personalize the message using permission-based, one-to-one marketing techniques.'' #reply-12482393
The Q4 contracts mentioned above represent a blend of outsourced, hosted applications, e-surveys and software solutions. Jones also points to a significant surge in business to business e-mail solutions being implemented for clients such as Cisco, Schwab and Dell. ''We believe that this segment is here to stay and will represent a huge opportunity to grow our revenues in 2000,'' he said.
''We continue to have the broadest set of e-messaging services in the industry,'' Jones notes. ''These tools allow us to grow an account from its initial signing by not only growing their customer base, but also by cross-selling new and innovative services throughout the organization. As a result, we are seeing higher CPM billing rates and more targeted email campaigns by segmentation on their e-mail databases and more frequent mailing. All of these trends will fuel our growth in 2000.''
To illustrate, Jones points to company reports that show overall mailings have grown consistently throughout 1999 with CPM and revenue per mailings growing at a faster rate. ''The e-mail marketing business is driven by targeted mailing events rather than purely by message volume,'' Jones said. ''MessageMedia's strength is in our ability to customize campaigns for the customer and to utilize e-mail in creative ways such as surveys to gain customer intelligence and increased customer retention.''
About MessageMedia, Inc.
MessageMedia is the leading provider of e-mail-based customer relationship management and direct marketing services. The Company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco, E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: (303) 440-7550; Fax: (303) 440-0303; messagemedia.com
Contact:
MessageMedia Inc.
Tom Ferrell, Director of Corporate Communications
303/440-7550
tferrell@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, Account Executive
312/297-7430
renee_schwager@edelman.com |
