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Technology Stocks : Booking Holdings (formerly Priceline)
BKNG 5,079-2.0%3:59 PM EST

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To: david staton who wrote (2173)1/26/2000 1:19:00 PM
From: spal  Read Replies (1) of 2743
 
David

I am extremely sceptical about the real value of this deal for PCLN, at least in the short to medium term.

Having lived in Asia for 6 years, the potential target market size for PCLN's services is miniscule. ON Raging Bull this morning one of the posters spoke about 1 Bn Chinese. Using that example of CHina alone, apart from perhaps Beijing and Shanghai ,there are no other markets where any potential PCLN customers exist. You then factor in the extremely low credit card penetration rate, the cultural barriers, the low internet penetration rate, and we have just reduced the potential target market size down to miniscule percentages from where we started.

Your thoughts?
S Pal
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