How would your average person even know that hubble *had* a site and where to find it?
You can't be serious that your average person doesn't quickly learn how to use a search engine for finding anything he/she desires to view on the Internet rather then waiting until some "aggregator" decides to post an article on the topic.
BTY, those Hubble Space Telescope Public Pictures that you got excited about, I think I saw 5 years ago on the Web. Look how long you had to wait for the "aggregator" to show them to you.
Remember Eric, we're talking about a point in future time when the Internet is pervasive and the use of search engines will not be stretching the skill level of the average person.
I would venture to say that general portal "aggregators" will become general "aggravators". And at the rate we're going, that isn't that far away.
To me, the "aggregator function" can be served by nothing more than a search engine and we certainly have enough of those to choose from.
I consider Silicon Investor to be an "aggregator" in the Financial Investment space, but they're not a portal nor do they have to be.
In case your wondering why I'm spending all this time on the topic, it is only because I believe we wasted all those precious dollars acquiring Excite.
@Home didn't need them for content, the only differentiator we needed against competition was speed and guess what, we already had that. We need to get on with the basics of our business, and that is best served with an aggressive program of adding subscribers, not trying to figure out how Excite fits into the picture. |