There is something to what you say...but let me say this: It is true that my optometrist is not the optimologist to operate on my eyes. But she is the person that I would trust to find me a good optimologist in the first place. Furthermore, my friends who hear of my successful operation, are likely to insist on having the same optimologist who operated on me.
Anyone who believes a branding campaign by a faceless company and trust his eyes to surgeon without checking out his track record, needs better brain not better eyes. But I guess if LVC can convince those people that eye surgeory and car assembly lines have a lot in common and are both susceptible to lower price due to higher volume, then the person is beyond help.
From a corporate strategy point of view, LVC's campaign will destroy it if it becomes very successful. If people start to believe in the company instead of the doctor and the company pushes mass volume treatment, then when the inevitable mistakes are publicised, LVC will have a hard time convincing the public of the quality of its doctors. In short, people will refuse to go to LVC even if the operating doctor is an award winning one.
Just my two cents,
ST |
