Well I guess LUcent has provided that "fluff" you are referring to. From the latest BillBoard Mag. Lucent has an 8 page ad, and for some strange reason it includes EDIG.
Go buy it yourself or you can just read the recap here:
<<By: fiberoptics
Reply To: None Wednesday, 26 Jan 2000 at 10:58 PM EST
Eight page center insert from Lucent promoting ePAC.
Titled "A Century Of Audio Innovation"
First two pages are an overview of ePAC and SDMI.
Third page is two ads, top section is Supertracks, bottom is Vedalabs.
Who by the way totes a hand held player in the ad but dammed if I can
fined it on the website at auduoveda.com
Forth page is more ePAC background with a Feature on Scott Campbell,
Director of Audio Initiatives at Lucent. I mentions that Scott is an
active member in the RIAA. Hmmm?.
Fifth page continues with discussion of the Madison Project and then
gives Lydstrom some nice press about the "SongBank". "Available
nationwide in February, will play three songs in three rooms at the
same time." KEWL!!
Fifth page includes a sidebar quote from Joyce Eastman of Lucent.
"While we can't predict the future, we are committed to providing the
tools, technology and understanding to create a secure, seamless
delivery for all entertainment media to the end user."
Page six is my favorite, it's another dual ad with some company called
e.Digital at the top and The Orchard on the bottom (theorchard.com).
The EDIG ad is great! Looks like a half page version of the flyer used
at CES that engine38 showed us. It shows the way KEWL PUCK off nicely,
commenting that "This Player is available for licensing by consumer
electronics manufactures and other OEM partners".
Page seven continues with the ePAC story featuring e.Digital.
Internet Music Player
Based in San Diego, e.Digital is an OEM (Original Equipment
Manufacture) provider that developed a reference design for an SDMI
capable handheld digital-music player featuring Lucent's ePAC
technology. The design can also be incorporated into car stereos or
home audio systems.
Robert Putnam, e.Digital VP, notes that the company five years ago
created the first digital voice recorder based on removable flash
memory and was very impressed with the Lucent ePAC technology
introduced early last year.
"We ported the ePAC codex to a DSP (digital signal processor) to create
an internet music player that will allow a user to transfer ePAC and
other audio formats from their PC to the player," he explains.
Fred Falk, e.Digital CEO reports exceptional industry response to the
first ePAC-player prototypes demonstrated in November at Comdex in Las
Vegas and Webnoize 99 in Los Angeles, and early this month at CES
(Consumer Electronics Show) in Las Vegas. He adds, "The first
commercial portable players supporting ePAC are expected on the market
the first half of this year. In addition to portable players, ePAC's
excellent sound quality is ideal for us to integrate into home or auto
based systems for our OEM customers."
The end of the story addresses the future of ePAC. "Lucent Technologies
sees the future as a connected network economy, where all media is
delivered electronically."
The last page is a cool ad with musical notes with the title "Deliver
true CD-quality sound on the internet (music to industry ears).">>
Still smiling here.
:-)
JD |
