News - New Alliance
CareerEngine, Inc. Partners With McFrank and Williams Advertising Agency
NEW YORK--(BUSINESS WIRE)--Jan. 27, 2000--
-- Distribution Partnership Boosts CareerEngine's Online Recruitment Efforts --
CareerEngine, Inc. (a subsidiary of Helmstar Group, Inc., AMEX: HLM) today announced a distribution partnership with McFrank and Williams Advertising Agency, a leading recruitment advertising firm. The alliance will help increase recruitment advertising on CareerEngine's network of 23 industry-specific career web sites.
The partnership will provide McFrank and Williams' clients with a targeted online recruiting mechanism via CareerEngine's category-specific career sites, which span key industries such as IT, sales, financial, accounting and retail.
Under the partnership, clients will be able to use the services of any of CareerEngine's category-specific job sites directly through McFrank and Williams. This maintains McFrank and Williams' role as a single point-of-contact and enhances the firm's relationship with its clients. In addition, the McFrank and Williams Advertising logo will be featured on CareerEngine's sites, with a direct link to the company's homepage.
"Our partnership with McFrank and Williams will further enhance our presence in the recruitment advertising industry," said Tom Ferrara, President and CEO of CareerEngine. "A firm with high-caliber clientele that specializes in key job sectors is a perfect fit for CareerEngine's targeted approach to recruiting."
"McFrank and Williams Advertising has been redefining recruitment advertising standards for the past 30 years," said Michael Bruce, Founder and President of McFrank and Williams Advertising. "As the Internet continues to evolve as a central business medium, our partnership with CareerEngine, a leader in industry-specific Internet recruiting, will complement our personalized approach to recruitment advertising."
CareerEngine recently announced advertising recruitment partnerships with Rich/Gardner Advertising, NPM Advertising, Ad Club, Arlen Advertising, Nolan Advertising, BB & A / Ad Dimensions, Esrock Advertising and Alstin Advertising.
About CareerEngine, Inc.
CareerEngine (http://www.careerengine.com) is the leading network of category specific career destination sites, including its flagship sites: ITClassifieds.com, SalesClassifieds.com and AccountingClassifieds.com.
CareerEngine job counselors and recruiters help prospective candidates define, locate and secure career opportunities and/or consulting assignments. The network's 23 individual sites are interactive "virtual communities" that offer a personal approach to online career search.
Headquartered in New York City, CareerEngine offers e-recruiting services to Fortune 1000 companies and has distribution partnerships with leading recruiting firms, which sell the services of CareerEngine's sites. CareerEngine is a subsidiary of Helmstar Group, Inc., a publicly traded merchant bank with a 25-year history.
About McFrank and Williams Advertising
Founded in 1968, McFrank and Williams Advertising is a New York-based recruitment advertising firm focusing on candidate-centered recruitment advertising solutions to facilitate high-quality results for job candidates and employers alike. The company's recruitment advertising efforts focus on key industries including healthcare, banking and finance, hi-tech, manufacturing, transportation, engineering and graphics.
Certain statements in this press release constitute "forward-looking statements"....... |
