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Technology Stocks : Compaq

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To: David R. Schaller who wrote (76866)1/27/2000 10:02:00 AM
From: Elwood P. Dowd  Read Replies (1) of 97611
 
Simpler, cheaper: Meet the new PC

John G. Spooner, ZDNet

Compaq Computer Corp. is starting to ship its "legacy-free" iPaq PC this week in a bold
move to try and sell businesses on a simplified $499 computer.

Already, Compaq, Dell Computer Corp. and Gateway Inc. (NYSE: GTW - news) sell legacy-free
machines to consumers. But the iPaq is the first one aimed at the corporate market, and opinions
vary as to which market will develop first for these machines.

The iPaq's arrival symbolizes an important milestone in the evolution of
the traditional beige-box PC that has filled corporate desktops and homes
for two decades. With legacy-free design -- the abandoning of older
computer technologies that add cost and complexity -- manufacturers
hope to expand the market by giving corporate customers and
consumers easier-to-maintain and easier-to-afford machines.

In short, PC makers see their new, stylish offerings as the future of the
PC.

The iPaq was designed over a period of only a few months to deliver a
less complex, lower cost and more aesthetically pleasing PC to
corporations.

Whether or not iPaq looks good is a matter of personal taste. But the PC -- and it's still a PC -- trims
a lot of fat from the computer most consumers are familiar with.

More-stylish PCs
It removes, for example, the ISA bus and introduces Universal Serial Bus (USB) ports for adding
accessories such as a modem and printer. For consumers, the approach should result in PCs that
are more appealing and easier to set up.

Another benefit: Getting rid of older technologies allows PC designers to rethink the box approach.
Some legacy-free models look more like a pyramid or an old radio than a personal computer.

"When you get down to it, a PC is a desktop accessory. Why not make it look good?" said Mike
Feibus, principal analyst at Mercury Research. "That's what the 'personal' is for."

Compaq (NYSE: CPQ - news) expects iPaq models to contribute as much as 25 percent to its
worldwide DeskPro corporate PC sales in 2000, said Jerry Meerkatz, vice president and general
manager of Compaq's Desktop PC division. Compaq also offers a legacy-free PC Presario model for
the home, called EZ 2000 . It starts at $999.

Analysts predict iPaq PCs, or ones like it, could eventually constitute 80 percent of the PC market.
With a powerful-enough processor, a decent amount of system memory, a large hard drive and
expandability via USB, the machines should prove attractive.

Is less better?
But critics are not convinced the less-is-better approach is necessarily better.

Naysayers argue that iPaq and other legacy-free machines don't deliver enough performance to satisfy
everyone.

Gamers, for example, would appreciate the ability to add high-performance graphics cards, extra
drives and large amounts of memory to a PC -- something you couldn't do with an iPaq and some
other slimmed-down products.

The iPaq features a 500MHz Celeron chip, 64MB of RAM, a 4.3GB hard drive, a 24X CD-ROM drive
and two USB ports. It uses Intel Corp.'s 810E chip set, which includes an onboard graphics
processing engine and 4MB of video memory. But for a hard-core gamer those specs are soft.

However, "for the other 85 percent of the market it's plenty good enough," Feibus said. "And even a
rabid gamer would appreciate a USB keyboard."

Dell looks homeward
Dell (Nasdaq: DELL - news)is also getting into the act -- but targeting home users, not corporate
clients. Dell believes its corporate customers will be slow to warm to legacy-free PCs, in part because
the corporate PC purchase cycle typically stretches over several years.

"Product transitions like this are not light-switch transitions," said Carl Everett, a senior vice president
at Dell's PC Group. "Legacy PCs are not going to be replaced over two years by legacy-free PCs."

For consumers, the company offers WebPC , an Internet-oriented, legacy-free PC starting at $999.

The Windows 2000 connection
While they might not agree on adoption rates, Dell and Compaq see eye-to-eye when it comes to
Windows 2000. The forthcoming OS from Microsoft Corp. (Nasdaq: MSFT - news)may accelerate the
adoption of legacy-free hardware.

"The manageability attributes of legacy-free PCs (such as ease of expansion), coupled with Windows
2000 are very attractive," Everett said.

Both Compaq and Dell announced plans to begin taking orders on Windows 2000 PCs.

As part of its move to make PCs simpler, Compaq is working to create a number of easy-to-use
devices under the iPaq brand to allow users to connect to the Internet.

"The whole notion of what iPaq represents is a family of Internet-access devices," Meerkatz said. "The
upcoming versions of our handhelds and an iPaq portable ... all of that will be under the iPaq brand."

The company's Aero line of Windows CE handheld devices, for example, will be rebranded under the
iPaq name.

An iPaq handheld now in development will combine Microsoft's next-generation PocketPC software,
known by the code name Rapier, with wide-area wireless networking support. It should be introduced
in the April or May, company officials said.

Cell phones, pagers
Compaq is evaluating partnerships with manufacturers to build pager devices and cellular phones,
company officials said. These products, if offered, would likely come as part of a complete offering
aimed at helping connect company employees to the Internet as well as to data stored in their
corporate network.

Dell, for its part, is paying attention to connectivity, size and style when it comes to PC design.

"We're continuing to march down that path," Everett said.

That means, smaller, more-stylish corporate PCs from Dell are in the offing.

See this story in context on ZDNet

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