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Nevada Bob's Vegas Strip Opening Showcases New Strategy
World's largest specialty golf retailer poised for global success
CALGARY, Jan. 27 /CNW-PRN/ - The Who's Who of Las Vegas and golf will celebrate tonight with Nevada Bob's Golf Inc. (TSE: ''NBC'') as it prepares to
open its U.S. flagship store tomorrow on Las Vegas Boulevard, across from the Mandalay Bay Hotel.
The store reflects how the company is on target with its new strategy. The Las Vegas flagship is the first to feature the new Nevada Bob's Golf image, complete with
new logo. The franchise store is over 7,000 square feet and provides a complete golf experience for customers and Las Vegas tourists alike. There is a full swing
golf simulator on which customers can play any of the world's top 30 courses, including the famed Pebble Beach. While fun, it also assists in professionally analyzing
customers' individual golf needs.
Nevada Bob's Golf has been introducing its new concept retail format across the U.S. and Canada as part of its aggressive plan to dominate golf retailing around the
world and on the Internet. In December, two other openings were announced: the grand opening of a 5,000 square foot concept store in Biloxi, Mississippi; and, the
grand reopening of the converted Anaheim, California store.
''This is very exciting for Nevada Bob's to see its strategy rolling out so smoothly and to be so well received with such high profile in a golfer's paradise like Las
Vegas,'' said Martin Bunting, Chief Operating Officer of Nevada Bob's Golf. ''We have set an aggressive strategy to increase revenues across our operations and
capitalize on all opportunities to better the customer's in-store shopping experience. Customers, investors and franchisers that see what we are doing are all
responding enthusiastically.''
While the Las Vegas outlet features the same full mix of brand name golf equipment, expanded women's and junior selections in clothing and equipment, and a large
shoe section, it will also offer Las Vegas style golf merchandise, art and giftables. ''What is important about our Las Vegas flagship and all Nevada Bob's locations is
that we are where North America''s golfers are -- we're convenient and offer great service,'' added Bunting.
The Las Vegas store is located at 3999 Las Vegas Boulevard South. A reception will be held from 7 to 10 p.m. on Thursday, January 27 for dignitaries and media.
The store officially opens the next day, Friday, January 28 at 10 a.m.
Nevada Bob's Golf Inc. is the world's largest specialty golf retailer. Over 281 stores carry the Nevada Bob's Golf banner, of which 195 are franchise locations. The
majority of stores are located in the United States and Canada. An executive team purchased the dissolved Nevada Bob's company in 1999 and formed the new
Nevada Bob's Golf Inc.
This news release may include comments that do not refer strictly to historical results or actions and may be deemed to be forward-looking statements.
Forward-looking statements involve risks and uncertainties, including, but not limited to, the weather and performance of the economies in the markets in which the
company operates, continued acceptance of the company's products, competitive factors, the company's ability to identify and interpret retail trends, volatility of
prices, market compensation and risk inherent in the company's international operations.
The Toronto Stock Exchange has neither approved nor disapproved of this release.
SOURCE: Nevada Bob's Golf Inc.
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