January 27, 2000 16:16
Radica Games Limited Announces Harley-Davidson(R) License Agreement
HONG KONG, Jan. 27 /PRNewswire/ -- Radica (Nasdaq: RADA) has entered into an exclusive worldwide licensing agreement with Harley-Davidson Motor Company for the rights to market Harley-Davidson(R) branded electronic non-cartridge based handheld products.
The line, which includes an interactive game operated by handlebars, simulates the Harley-Davidson(R) experience right down to maneuvering the curves and bumps in the road. The player will be as close to feeling like he or she is riding a Harley-Davidson(R) motorcycle as one can get without actually riding one. The product will hit toy, electronics and specialty stores and high-end catalogs in Third Quarter 2000 and is targeted to boys ages 6 and up.
Pat Feely, Radica's CEO said, "Harley-Davidson is without question one of the most respected and recognized brands in the world. Radica is thrilled to be developing innovative new products that will feature the Harley-Davidson brand and embody the image and quality that makes the brand so appealing. This popular license provides yet another example of Radica's strategic direction to broaden the array of important properties featured in our product line."
Radica joins an impressive roster of Harley-Davidson(R) licensees whose juvenile program includes Mattel, Fisher-Price, GT Interactive, Infogrames and Haddad among others.
"We are excited to partner with Radica Games to bring the Harley- Davidson(R) motorcycle experience to the next generation of riders. We look forward to developing a line of truly unique products," said Joyce Muffoletto, Manager of Licensing at the Harley-Davidson Motor Company.
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