SJS- I agree with you. The commercials are mediocre....admittedly, it is difficult to attempt to quantify, crystallize ("what is storage"?) in a 30 second spot....The attempt to "humanize" by having the executive come home late....well, it just doesn't work for me.....Also, the announcers voice DOES sound familiar (long-time voice over guy..one of the biggest)...a good thing.......but the dialog is really lame....somewhat conceited, actually, I found...
Sounds to me that the PR/Ad agency just didnt know what to do (with the account)...I think they should scrap the current ads, and figure out (new ones)..
BTW- Cisco's are a bit better, but bland...given the subject matter, I don't know if, in targeting a broad audience, one can have anything, but a "bland" ad.."we help the world" message...again, tough subject matter...
The alternative would be a more narrowly focus ad that would explain (in soft technology terms) why storage, and why storage is become more important (increasing..data centric world)...with the typical fast moving pictures and excitement...although it would probably turn off some non-technofiles....it would help those who are excited about technology, but don't really understand storage... and its role in the "internet revolution" <G, have to laugh that I used THAT term"...>
My vote would be for the latter suggestion.... |
