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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: the hube who wrote (16647)1/28/2000 11:45:00 AM
From: Guy Hillyer  Read Replies (1) of 54805
 
Regarding WIND

A big reason for MS Windows' lock on the OS market is the fact that so many applications are written to use that OS's interfaces. People who want to use all those applications don't have much choice -- they have to have Windows. So all the end users have Windows, increasing the incentive for app developers to write their applications for Windows. We all know how that works.

However, in embedded systems, the end user doesn't choose an operating system. Each embedded application brings along its own operating system. So the very powerful incentive of fitting into an ubiquitous environment doesn't seem to exist for the authors of embedded applications.

So the incentives to use vxworks are that it's robust and a lot of embedded systems designers are familiar with it, and maybe some big companies will standardize on it. I'm not sure that would qualify it to have a gorilla-like lock on its market. Maybe I've missed a key point?

-- Guy Hillyer
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