Gorilla and King Portfolio Candidates Message Board

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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Boa Babe who wrote (16689)	1/28/2000 1:06:00 PM
From: mauser96	Read Replies (1) of 54805

Mainly because of the psychology. It's hard not to have an "ownership bias". Presumably you own the stock because you're bullish, ie you tend to see the glass as half full rather than half empty. Once you own something, it tends to become "your stock", maybe compounded by telling others about it. If you buy more, it allows you to delay admitting you were wrong. This is even harder if you have to admit you were wrong to friends. People who have never owned the stock don't suffer from this emotional overload, and are thus more likely to make more rational decisions. No matter how aware you are of these factors, they still may influence you on a subconscious basis so after several painful experiences I just follow the rule "don't average down". There are other stocks "on sale" if you have excess funds and want to invest. All IMHO only.

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